Samuels Financial Services, Inc.

Samuels Financial Services provides investment advisory and portfolio management to individuals as well as pension and profit‑sharing plans, trusts, estates, charitable organizations, and business entities. The firm also offers financial planning and provides accounting and tax preparation services, while its advisors are registered to sell insurance and brokerage products through affiliated broker‑dealer relationships.

The firm describes a structured four‑step process—analyze the client’s goals and current portfolio, design a diversified allocation, implement through manager selection, and monitor performance—with regular reporting and semi‑annual review meetings. It uses a web‑based asset allocation Program sponsored by Osaic (with custody at Pershing) for portfolio construction and reporting, and generally manages client accounts on a non‑discretionary basis with rebalancing and trades subject to client approval.

Samuels is notable among peers for combining a licensed accounting/tax practice with broker‑dealer registration and insurance agency activity, and for processing advisory client transactions through its broker‑dealer sponsor, which can result in commissions or 12b‑1 fees. The firm also maintains a relatively large client load for a single‑advisor operation—229 clients and roughly $52.6 million reported as non‑discretionary assets—which the brochure indicates is coordinated through its broker‑dealer arrangements and may create potential conflicts of interest.