SageGuard Financial Group, LLC logo

SageGuard Financial Group, LLC

Updated today

Client assets under management

$755,666,448

Clients

2,469

5% high-net worth

Advisors

14

of 14 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

176

Very High

Average account size

$306,062

About

SageGuard Financial Group is a multi-advisor registered investment adviser serving individuals, high‑net‑worth clients, pension and profit‑sharing plans, and business entities. The firm offers ongoing portfolio management and comprehensive financial planning across common investment vehicles (mutual funds, equities, bonds, REITs) and oversees about $755.7 million for roughly 2,469 clients with a 14‑advisor team.

SageGuard documents client objectives in an Investment Policy Statement and implements them through a suite of model portfolios and sleeves — Sage Series 1–5, the Sage 50, income-focused strategies, and various ETF and sector sleeves — with differing account minimums to match client risk profiles. Although the firm may request discretionary trading authority, the majority of assets are managed on a non‑discretionary basis ($555.7M non‑discretionary vs. $200.0M discretionary as of December 2025), and accounts receive at least quarterly reviews by the firm’s managing member.

Noteworthy features include the firm’s substantial non‑discretionary asset base, an arrangement that is unusual for multi‑team advisers, and a product lineup that serves both smaller account investors (many sleeves with $10k–$25k minimums) and high‑net‑worth clients. The firm also maintains other industry roles (including insurance licensing and certain advisers’ commissionable sales), which it discloses as potential conflicts of interest.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Income planning Business ownership considerations

Occupation focus

Founder/Business Owner

Fee options

Fixed

Fixed financial planning fees ranging from $200 to $2,000, payable 1/3 upfront and remainder upon plan presentation.

Percentage

$0 - $250,000: 1.80% annually total client fee $250,001 - $750,000: 1.60% annually total client fee $750,001 - $1,000,000: 1.40% annually total client fee $1,000,001+: 1.20% annually total client fee

Commissions

Advisory representatives may accept commissions for sale of securities and insurance products; commissions are not the primary source of income and advisory fees are not reduced to offset commissions.

Project-based

$100 per hour billed in six-minute increments, minimum two hours payable upfront for financial planning services.

Other

Account minimum: $15,000

Main office location

SageGuard Financial Group, LLC

3066 Business Park Circle

Goodlettsville TN 37072, United States

Number of offices

4

Most active in

Alabama · Arizona · Arkansas · California · Colorado · Florida · Georgia · Illinois · Indiana · Kentucky · Louisiana · Michigan · Minnesota · Mississippi · Missouri · Nebraska · New Hampshire · New York · North Carolina · Ohio · Oklahoma · Pennsylvania · South Carolina · South Dakota · Tennessee · Texas · Virginia · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jeffrey A

Series 65

Goodlettsville, TN

SageGuard Financial Group, LLC

Jeffrey Atchison is a Series 65 licensed financial advisor with 15 years of industry experience. He has worked at SageGuard Financial Group, LLC since 2022 and previously served at Alphastar Capital Management LLC and Sageguard Investment Advisory Services. Outside of his advisory role, he is the owner of Great Elm Properties, LLC, a property investment business. SageGuard Financial Group is a multi-advisor registered investment adviser that serves individuals, high-net-worth clients, pension and profit-sharing plans, and business entities with portfolio management and comprehensive financial planning. The firm uses a combination of fundamental and technical analysis to implement a variety of model strategies across asset classes, managing both discretionary and non-discretionary accounts.

Income planning Business ownership considerations Founder/Business Owner
user avatar

Lukas S

Series 66

Goodlettsville, TN

SageGuard Financial Group, LLC

Lukas Smith is a financial advisor at SageGuard Financial Group, LLC with 13 years of industry experience. He holds a Series 66 designation and has worked previously at UBS Financial Services and Alphastar Capital Management LLC. In addition to his advisory role, he is a licensed insurance agent who occasionally offers insurance products to clients. SageGuard Financial Group is a multi-advisor registered investment adviser serving individuals, high-net-worth clients, pension and profit-sharing plans, and business entities. The firm provides comprehensive financial planning and portfolio management using a combination of fundamental and technical analysis across a range of model strategies.

Income planning Business ownership considerations Founder/Business Owner
user avatar

Jeffrey W

Series 63, Series 65

Goodlettsville, TN

SageGuard Financial Group, LLC

Jeffrey Ward is a financial advisor at SageGuard Financial Group, LLC, holding Series 63 and Series 65 licenses. He has been with SageGuard since 2025 and has prior experience in residential real estate sales as president of Realty N Motion Inc. He is also licensed to sell life and health insurance policies. SageGuard Financial Group is a multi-advisor registered investment adviser serving individuals, high-net-worth clients, pension and profit-sharing plans, and business entities. The firm provides comprehensive financial planning and portfolio management using a combination of fundamental and technical analysis across a range of model strategies.

Income planning Business ownership considerations Founder/Business Owner
user avatar

Darwin J

Series 63, Series 66

Goodlettsville, TN

SageGuard Financial Group, LLC

Darwin Johnson is a financial advisor with SageGuard Financial Group, LLC, holding Series 63 and Series 66 designations and 16 years of industry experience. He has worked with SageGuard Financial Group since 2009, including multiple roles from 2012 onward, and has also been associated with Alphastar Capital Management LLC since 2021. SageGuard Financial Group is a multi-advisor registered investment adviser serving individuals, high-net-worth clients, pension and profit-sharing plans, and business entities with portfolio management and comprehensive financial planning. The firm uses a combination of fundamental and technical analysis to implement diversified portfolios through a range of model strategies tailored to various risk profiles, managing a significant portion of assets on both discretionary and non-discretionary bases.

Income planning Business ownership considerations Founder/Business Owner
user avatar

Patrick W

Series 65

Spring, TX

SageGuard Financial Group, LLC

Patrick Wehrly is a financial advisor at SageGuard Financial Group, LLC with 14 years of industry experience. He holds a Series 65 credential and has worked at SageGuard Financial Group since 2014, with prior experience operating his own office since 1993. Outside of advising, he owns a charter yacht business and a self-storage facility in Spring, TX, and provides income tax preparation services as an enrolled agent. SageGuard Financial Group is a multi-advisor registered investment adviser serving individuals, high-net-worth clients, pension and profit-sharing plans, and business entities. The firm offers comprehensive financial planning and portfolio management, employing both fundamental and technical analysis across a range of model strategies and asset allocations.

Income planning Business ownership considerations Founder/Business Owner
user avatar

John E

CFP®, Series 65

Savannah, GA

SageGuard Financial Group, LLC

John Evans is a CFP® with 23 years of experience in the financial services industry. He is currently with SageGuard Financial Group, LLC and has held roles at Alphastar Capital Management LLC, Brookstone Capital Management LLC, and operates Evans Advisory Services, which provides financial services including fixed annuities and life insurance products. Outside of financial advising, he assists a real estate sales executive with residential property transactions. SageGuard Financial Group is a multi-advisor registered investment adviser serving individuals, high-net-worth clients, pension and profit-sharing plans, and business entities with portfolio management and comprehensive financial planning. The firm uses a combination of fundamental and technical analysis and offers a range of model strategies, managing a majority of its assets on a non-discretionary basis.

Income planning Business ownership considerations Founder/Business Owner
user avatar

Paul G

Series 66

Goodlettsville, TN

SageGuard Financial Group, LLC

Paul Good is a financial advisor with SageGuard Financial Group, LLC, holding a Series 66 license and two years of industry experience. Prior to joining SageGuard, he worked briefly at Equitable Advisors and has been involved in coaching soccer, serving as the goalkeeper director for Tennessee United Soccer Club and head boys’ soccer coach at Merrol Hyde Magnet School. SageGuard Financial Group is a multi-advisor registered investment adviser serving individuals, high-net-worth clients, pension and profit-sharing plans, and business entities with portfolio management and comprehensive financial planning. The firm employs both fundamental and technical analysis and offers a range of model strategies, managing a majority of assets on a non-discretionary basis.

Income planning Business ownership considerations Founder/Business Owner
user avatar

Chad W

Series 65

Goodlettsville, TN

SageGuard Financial Group, LLC

Chad Wood is a financial advisor with SageGuard Financial Group, LLC, holding a Series 65 designation and three years of industry experience. He has worked with SageGuard Financial Group since 2022 and also serves as an Account Manager at Pineywoods Financial. Outside of financial advisory roles, he has been involved with Muy Grande Outdoors LLC and TW Group LLC in prior years. SageGuard Financial Group is a multi-advisor registered investment adviser serving individuals, high-net-worth clients, pension and profit-sharing plans, and business entities. The firm provides ongoing portfolio management and comprehensive financial planning using a combination of fundamental and technical analysis across a range of model strategies and asset allocations.

Income planning Business ownership considerations Founder/Business Owner
user avatar

David P

Series 63, Series 65

Goodlettsville, TN

SageGuard Financial Group, LLC

David Perez is a financial advisor with SageGuard Financial Group, LLC, holding Series 63 and Series 65 licenses and six years of industry experience. He previously worked at Alphastar Capital Management LLC and Regions Bank. Perez is the owner and founder of Union Financial Services, LLC, a business focused on annuity and life insurance sales and planning. SageGuard Financial Group is a multi-advisor registered investment adviser serving individuals, high-net-worth clients, pension and profit-sharing plans, and business entities with portfolio management and comprehensive financial planning. The firm uses a combination of fundamental and technical analysis to implement a variety of model strategies across different risk profiles and asset allocations.

Income planning Business ownership considerations Founder/Business Owner
user avatar

Mariah B

Series 65

Nacogdoches, TX

SageGuard Financial Group, LLC

Mariah Box is a financial advisor with SageGuard Financial Group, LLC in Nacogdoches, TX, holding a Series 65 designation and over eight years of professional experience. Her background includes roles at Pineywoods Financial Services, Lovelady Directional Drilling, and Cypress Environmental Services. SageGuard Financial Group is a multi-advisor registered investment adviser serving individuals, high-net-worth clients, pension and profit-sharing plans, and business entities with portfolio management and financial planning. The firm employs a combination of fundamental and technical analysis, offering a range of model strategies from conservative to aggressive growth, and manages a significant portion of assets on a non-discretionary basis.

Income planning Business ownership considerations Founder/Business Owner
user avatar

Richard B

Series 65

Spring, TX

SageGuard Financial Group, LLC

Income planning Business ownership considerations Founder/Business Owner
user avatar

Hannah J

Series 65

Goodlettsville, TN

SageGuard Financial Group, LLC

Hannah Johnson is a financial advisor at SageGuard Financial Group, LLC with two years of industry experience. She holds a Series 65 designation and previously worked at Alphastar Capital Management and Capital City Financial Group. In addition to her advisory role, she is also licensed as an insurance agent. SageGuard Financial Group is a multi-advisor registered investment adviser serving individuals, high-net-worth clients, pension and profit-sharing plans, and business entities. The firm offers portfolio management and comprehensive financial planning, employing both fundamental and technical analysis across a range of model strategies with discretionary and non-discretionary account management.

Income planning Business ownership considerations Founder/Business Owner
user avatar

Jacob F

Series 65, Series 66

Phoenix, AZ

SageGuard Financial Group, LLC

Jacob Fallon is a financial advisor with SageGuard Financial Group, LLC in Phoenix, AZ. He holds Series 65 and Series 66 licenses and has five years of industry experience. His prior roles include positions at Dobbins Wealth Management, PLLC, Sawston Wealth Management, LLC, and Capstone Investment Group, LLC. SageGuard Financial Group is a multi-advisor registered investment adviser serving individuals, high-net-worth clients, pension and profit-sharing plans, and business entities with portfolio management and comprehensive financial planning. The firm employs both fundamental and technical analysis and offers a range of model strategies, managing a significant portion of assets on a non-discretionary basis.

Income planning Business ownership considerations Founder/Business Owner
user avatar

David C

Series 65

Goodlettsville, TN

SageGuard Financial Group, LLC

David Cowee is a financial advisor with SageGuard Financial Group, LLC, holding a Series 65 credential and 18 years of industry experience. He has previously worked with Alphastar Capital Management LLC and Sageguard Investment Advisory Services, and he is president of Pineywoods Financial, where he is also a licensed insurance agent. Outside of his advisory work, he serves as an elder and board member of the nonprofit Fredonia Hill Baptist Church in Nacogdoches, Texas. SageGuard Financial Group is a multi-advisor registered investment adviser serving individuals, high-net-worth clients, pension and profit-sharing plans, and business entities with portfolio management and comprehensive financial planning. The firm employs both fundamental and technical analysis and offers a variety of model strategies, managing a majority of assets on a non-discretionary basis.

Income planning Business ownership considerations Founder/Business Owner
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