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Sage, Rutty & Co., Inc.

Updated today

Total assets under management

$3,457,800,076

Total clients

8,184

16% high-net worth

Total advisors

41

of 36 employees

Firm size

Multi Team

Average clients per advisor

200

Average account size

$422,507

About

Sage Rutty & Co., Inc. serves a broad mix of individual and institutional clients and provides financial planning, portfolio management, and retirement-plan advisory services across multiple platforms. The firm’s brochure lists services that include a salaried Financial Planning Department, qualified retirement plan (QRP) management, wrap-fee programs, unified managed accounts (UMA), and private investment management programs.

The firm operates a multi-advisor model that uses third-party program platforms (Schwab, SEI, First Clearing) and internal planning resources to deliver customized and program-based solutions, and it documents both discretionary and non-discretionary arrangements. As of 12/31/2025 the firm reported roughly $3.46 billion in client assets with about $1.80 billion managed discretionarily and $1.66 billion non-discretionarily, and it also uses held-away account tools (Pontera) for plan participant management.

Compared with many peers, Sage Rutty’s brochure highlights business features that are less common among multi-team firms: it remains registered as a broker/dealer, it reports a substantial amount of non‑discretionary assets, and it supports retirement-plan workflows (including staff with plan fiduciary credentials). The firm also manages a large number of client accounts relative to its advisor roster (roughly 8,100 accounts across its team), resulting in a higher client-to-advisor ratio than is typical for its peer group.

Client services

Financial planning Portfolio management Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Expertise

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies

Occupation focus

Retired Founder/Business Owner

Demographic focus

Approaching retirement Mid-Career Professionals

Fee options

Fixed

Comprehensive Financial Plan fee is a fixed published fee of $3,000.

Percentage

$0 - $250,000: 3.00% $250,001 - $1,000,000: 2.50% $1,000,001+: 2.00% or negotiable depending on program

Project-based

Hourly fees range from $250 to $500 per hour for financial planning or consulting services.

Other

Account minimum: $10,000 Minimum fee: Minimum fees vary by program; for example, Wells Fargo COMPASS program has a minimum fee of $250 per calendar quarter. Fee-only: Financial planning fixed fee $3,000; hourly fees $250-$500 per hour.

Main office location

Sage, Rutty & Co., Inc.

100 Corporate Woods, Suite 300

Rochester NY 14623, United States

Number of offices

1

Most active in

Arizona · California · Florida · Hawaii · Illinois · Massachusetts · Minnesota · New York · North Carolina · Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Joseph P

Series 63, Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
user avatar

Douglas P

Series 63, Series 65

Rochester, NY

Sage, Rutty & Co., Inc.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
user avatar

Neil F

Series 65, Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
user avatar

Curt E

Series 65, Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
user avatar

Matthew M

Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
user avatar

Jeffrey J

Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
user avatar

Zachary L

Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
user avatar

Corinne D

Series 63, Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
user avatar

Brennan R

CFP®, CFA®, Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
user avatar

Dawn G

Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
user avatar

Sara G

Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
user avatar

David S

Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
user avatar

Zachary A

CFP®, Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
user avatar

Kristin D

Series 65, Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
user avatar

Ryleigh M

Series 66

Rochester, NY

Sage, Rutty & Co., Inc.

General retirement planning Retirement income strategy Roth conversion strategy Charitable giving tax strategies Retired Founder/Business Owner Approaching retirement Mid-Career Professionals
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