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Sage Investment Counsel

Updated today

Client assets under management

$164,594,287

Clients

79

42% high-net worth

Advisors

4

of 4 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

20

Very Low

Average account size

$2,083,472

About

Sage Investment Counsel provides ongoing portfolio management, annual financial planning, and retirement-plan consulting to individuals (including high‑net‑worth clients), trusts, businesses, and plan sponsors. Like many team advisers, it charges asset‑based fees for managed accounts and performs both discretionary and non‑discretionary management while offering performance measurement and monitoring of “held‑away” accounts.

The firm typically pursues a long‑term, concentrated equity approach—often holding a relatively small number of positions—while also using mutual funds, ETFs, and cash as portfolio building blocks. Sage discloses the use of more advanced techniques when appropriate, including options strategies and margin borrowing, and it conducts continuous account monitoring with periodic formal client reviews.

Sage’s offerings that are less common among peers include its negotiated performance‑based “MAGI” program for concentrated portfolios (fee structured as a share of account performance with negotiated hurdles and a cap) and its explicit acceptance of derivatives and borrowing in client accounts. The firm also provides ERISA‑oriented SIMPLE IRA consulting and a formal performance‑measurement service for client assets, features that differentiate it from many similarly sized team advisers.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers
Portfolio monitoring & reporting services

Expertise

Concentrated stock management Active portfolio management Retirement income strategy Cash flow / budgeting

Occupation focus

Executive Founder/Business Owner

Fee options

Fixed

Financial planning fees up to $15,000 annually, payable quarterly in advance, negotiable based on client’s situation and complexity.

Commissions

Insurance commissions earned by licensed associated persons separate from advisory fees; fixed annuity sales result in substantial up-front commissions and ongoing trails.

Performance-based

Performance-based fees up to 15% of account total return annually for MAGI accounts with negotiated monitoring fee up to 0.25%. Fees subject to hurdles and high water marks.

Other

Account minimum: $2,000,000 Fee-only: Maximum annual fixed fee of 1.5% of assets under management, payable quarterly, negotiable based on portfolio size and familial relationships.

Main office location

Sage Investment Counsel

142 5 Th Avenue North, Suite A

Franklin TN 37064, United States

Number of offices

2

Most active in

Nebraska · Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jackson C

Series 65

Franklin, TN

Sage Investment Counsel

Jackson Calvin is a financial advisor at Sage Investment Counsel with five years of industry experience. He holds a Series 65 credential and has worked at Sage Investment Counsel since 2020. Outside of his advisory role, he is a member of Gunn Land Management LLC, a family farm holding company. Sage Investment Counsel provides investment management, financial planning, and performance-measurement services to individuals, retirement plans, trusts, charitable organizations, and businesses. The firm employs a long-term, concentrated portfolio approach and offers discretionary and non-discretionary management, third-party monitoring, and consulting services, including a negotiated performance-fee program for qualified portfolios.

Concentrated stock management Active portfolio management Retirement income strategy Cash flow / budgeting Executive Founder/Business Owner
user avatar

Jonathan H

Series 63, Series 65

Franklin, TN

Sage Investment Counsel

Jonathan Henderson is a financial advisor at Sage Investment Counsel with 19 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at Royal Alliance Associates and Sii. In addition to his advisory role, Henderson is also licensed as an insurance broker and practices as an attorney. Sage Investment Counsel provides investment management and financial planning services to individuals, retirement plans, trusts, charities, and businesses. The firm employs a long-term, concentrated portfolio approach with the use of mutual funds, ETFs, fixed income, and derivatives, and offers a performance-based fee program for qualified portfolios.

Concentrated stock management Active portfolio management Retirement income strategy Cash flow / budgeting Executive Founder/Business Owner
user avatar

John D

Series 63, Series 65

Franklin, TN

Sage Investment Counsel

John Denney is a financial advisor with Sage Investment Counsel in Franklin, TN, holding Series 63 and Series 65 licenses and bringing 46 years of industry experience. He previously worked for Wiley Bros. Aintree Capital, LLC for 30 years. Outside of advisory work, he is a member of MBA Trailhead LLC, a vacation rental business. Sage Investment Counsel provides investment management, financial planning, and performance-measurement services to individuals, retirement plans, trusts, charitable organizations, and businesses. The firm employs a long-term, concentrated portfolio approach and offers both discretionary and non-discretionary management, including the use of hedging and leverage techniques in separately managed accounts.

Concentrated stock management Active portfolio management Retirement income strategy Cash flow / budgeting Executive Founder/Business Owner
user avatar

William C

Series 63, Series 65

Franklin, TN

Sage Investment Counsel

William Calvin is a financial advisor at Sage Investment Counsel with 22 years of industry experience. He holds Series 63 and Series 65 designations and has been co-owner of MABRY-CALVIN, LLC, an investment consulting and performance measurement firm, since 1989. He has also worked at Wiley Bros. Aintree Capital, LLC since 1990. Sage Investment Counsel provides investment management, financial planning, and performance-measurement services to individuals, retirement plans, trusts, charitable organizations, and businesses. The firm employs a long-term, concentrated portfolio approach and offers both discretionary and non-discretionary management, including the use of hedging and leverage techniques in separately managed accounts.

Concentrated stock management Active portfolio management Retirement income strategy Cash flow / budgeting Executive Founder/Business Owner
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