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S.A. Mason, LLC

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Client assets under management

$485,653,412

Clients

254

35% high-net worth

Advisors

4

of 4 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

64

Typical

Average account size

$1,912,021

About

S.A. Mason LLC provides discretionary portfolio management and financial planning to individuals, high-net-worth individuals, trusts, estates, and charitable organizations. The firm prepares client-specific Investment Policy Statements and delivers ongoing supervisory services such as asset allocation, security selection, and regular portfolio monitoring.

The firm combines fundamental analysis of company financials and business prospects with technical analysis to inform timing, and typically implements long-term asset allocation while permitting short-term trading when appropriate. Its implementation toolkit includes options (including covered options), short sales and margin transactions, and the brochure discloses that derivatives and borrowing may be used in separately managed accounts under documented controls and client authorization.

SAM manages roughly $528.7 million for about 254 clients with a four-advisor team, yielding a relatively large asset base per advisor compared with many team-sized peers. The firm’s readiness to use derivatives and leverage in managed accounts and to accept performance-based fee arrangements for qualified clients, together with its practice of not accepting proxy-voting authority, distinguish its operating choices from those of many peers.

Client services

Financial planning Portfolio management

Expertise

Active portfolio management Options & derivatives strategies

Fee options

Fixed

Fixed fees for financial planning ranging from $2,000 to $50,000

Percentage

$250,000 - $1,000,000: 1.00% annually $1,000,001 - $2,000,000: 0.75% annually $2,000,001+: 0.60% annually

Project-based

Between $150 and $300 per hour for financial planning services

Performance-based

10% of net profits above a mutually agreed high water mark for qualified clients

Other

Account minimum: $250,000 Fee-only: Financial planning fixed fees between $2,000 and $50,000; hourly fees between $150 and $300 per hour

Main office location

S.A. Mason, LLC

170 College Avenue, Suite 260

Holland MI 49423, United States

Number of offices

1

Most active in

California · Florida · Illinois · Michigan · Oklahoma · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Samuel M

CFP®, Series 63

Holland, MI

S.A. Mason, LLC

Samuel Mason is a CFP® with 15 years of industry experience and has been a principal at S.A. Mason, LLC since 2009. He holds a Series 63 license and works from Holland, MI. S.A. Mason LLC provides investment management and financial planning services to individuals, high-net-worth clients, and trusts or estates. The firm combines fundamental and technical analysis to implement long-term asset allocation plans with the flexibility for shorter-term trading, offering discretionary portfolio supervision and fixed- or hourly-fee financial planning.

Active portfolio management Options & derivatives strategies
user avatar

Richard V

ChFC®, Series 66

Holland, MI

S.A. Mason, LLC

Richard Veenhoven is a financial advisor with OSAIC Institutions, INC., holding the ChFC® designation and Series 66 license, with 15 years of industry experience. He has worked at Infinex Investments, Inc., S.A. Mason, LLC, and Ameriprise Financial Services, Inc., among others. Outside of advisory work, he serves as president and treasurer of the Van Raalte Farm Civil War Muster, a nonprofit organization. OSAIC Institutions serves individuals, charitable organizations, corporations, and retirement plans, offering a range of advisory and brokerage services through customized engagements. The firm provides access to alternative investments and lending options, with a notable focus on non-discretionary assets and a dual broker-dealer/adviser structure.

Active portfolio management Options & derivatives strategies
user avatar

Braden P

Series 63, Series 65

Holland, MI

S.A. Mason, LLC

Braden Proctor is a financial advisor at S.A. Mason, LLC with 12 years of industry experience. He holds Series 63 and Series 65 licenses and has been with S.A. Mason since 2013. S.A. Mason provides investment management and financial planning services to individuals, high-net-worth clients, and trusts or estates. The firm combines fundamental and technical analysis to implement long-term asset allocation plans while maintaining flexibility for shorter-term trading, and it manages approximately $636 million in client assets with a focus on active portfolio implementation techniques.

Active portfolio management Options & derivatives strategies
user avatar

Luke M

Series 63, Series 65

Holland, MI

S.A. Mason, LLC

Luke Mason is a financial advisor at S.A. Mason, LLC with four years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Cleveland Research Company. S.A. Mason LLC provides investment management and financial planning services to individuals, high-net-worth clients, and trusts or estates, combining fundamental and technical analysis with a focus on long-term asset allocation and active portfolio management. The firm manages approximately $636 million in client assets with a small advisory team and employs advanced strategies including options, margin transactions, and short sales when appropriate.

Active portfolio management Options & derivatives strategies
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