Rydar Equities, Inc.

Rydar Equities, Inc. provides discretionary asset management and financial planning primarily to individual and high‑net‑worth clients, managing roughly $197 million in discretionary assets across two advisors and about 142 client relationships. Like many firms in this category, it structures ongoing advisory relationships around tailored portfolios and periodic rebalancing and typically charges fees based on assets under management, with a negotiable $100,000 account minimum.

The firm’s investment process is active and individualized: it combines fundamental, technical, and cyclical analysis to construct and monitor portfolios and communicates with clients on a quarterly basis. Implementation can include mutual funds and ETFs as well as more actively traded instruments and techniques such as option strategies, short sales, and margin transactions.

What distinguishes Rydar Equities from many peers is the combination of a small, supported advisory team offering complex trading strategies while its investment adviser representatives also recommend and sell life, disability, health, and long‑term care insurance for commission income—a relationship the brochure discloses as a potential conflict of interest. The firm also documents the use of standing letters of authorization for third‑party distributions (which can create constructive custody) and explicitly discloses the risks of derivatives and leverage, a mix of features that is statistically uncommon for firms of this size.