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Royal Oak Financial Advisors, LLC

Updated today

Client assets under management

$366,000,000

Clients

762

8% high-net worth

Advisors

7

of 7 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

109

High

Average account size

$480,315

About

Royal Oak Financial Advisors serves individual and high‑net‑worth clients as well as pension and profit‑sharing plans, delivering fee‑based investment management alongside written financial planning. The firm reports discretionary management of client assets, offers retirement plan consulting and ongoing retirement plan monitoring, and places clients into model portfolios informed by its planning process.

The firm’s investment approach centers on asset allocation and long‑term purchase strategies, with client portfolios allocated to model portfolios based on goals, risk tolerance and periodic reviews; holdings may include mutual funds, ETFs, individual equities, bonds and options (including covered‑call strategies). Royal Oak also reviews employer‑sponsored retirement plan investment options and provides participant education and monitoring services, while noting it does not serve as an ERISA 3(21) or 3(38) fiduciary.

Distinctive disclosures in the brochure include that several owners and associates operate as independent insurance agents who may receive commissions on insurance sales, and that some are dually‑registered with Alpha AssetAdvisors, LLC—each noted as potential conflicts of interest. The firm custodies client assets through Charles Schwab but discloses one account where an owner serves as trustee, does not aggregate trades, and charges a separate ongoing fee for financial planning and retirement plan monitoring.

Client services

Financial planning Portfolio management Pension consulting

Expertise

General retirement planning Social Security optimization College savings (529s, UTMA, etc.)

Fee options

Percentage

$0 - $1,000,000: Up to 2.00% $1,000,000+: Up to 1.25%

Subscriptions

$50 to $200 per quarter

Main office location

Royal Oak Financial Advisors, LLC

1709 Crooks Road

Royal Oak MI 48067, United States

Number of offices

2

Most active in

Florida · Louisiana · Michigan

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Phillip A

Series 65

Royal Oak, MI

Royal Oak Financial Advisors, LLC

Phillip Afif is a financial advisor at Royal Oak Financial Advisors, LLC with two years of industry experience. He holds a Series 65 designation and previously worked at Alpha Asset Advisors and Platinum Home Health Care. Outside of advising, he is a limited partner in a real estate and construction company, SODECO Limited Partnership, though he is not actively engaged in the business. Royal Oak Financial Advisors serves individual and high-net-worth clients as well as pension and profit-sharing plans, offering discretionary portfolio management, financial planning, and retirement plan consulting. The firm employs an asset-allocation framework with model portfolios focused on long-term investment and periodic rebalancing.

General retirement planning Social Security optimization College savings (529s, UTMA, etc.)
user avatar

Jacob G

Series 66

Royal Oak, MI

Royal Oak Financial Advisors, LLC

Jacob Gingell is a financial advisor at Royal Oak Financial Advisors, LLC with two years of industry experience. He holds a Series 66 designation and previously worked at Cetera Investment Advisers LLC, Cetera Advisor Networks LLC, and Wealth Strategies Financial Group. Outside of advising, he is involved in the sale of fixed insurance products as a licensed insurance agent. Royal Oak Financial Advisors serves individual and high-net-worth clients as well as pension and profit-sharing plans, providing discretionary portfolio management, financial planning, and retirement plan consulting. The firm employs an asset-allocation framework and model portfolios with a long-term orientation, managing approximately $309 million in discretionary assets.

General retirement planning Social Security optimization College savings (529s, UTMA, etc.)
user avatar

Brian B

Series 66

Royal Oak, MI

Royal Oak Financial Advisors, LLC

Brian Branch is a financial advisor at Royal Oak Financial Advisors, LLC with 19 years of industry experience. He holds a Series 66 designation and has worked previously at WFG Investments, Inc. and Capital Asset Advisory Services, LLC. In addition to his advisory role, he is an independent insurance agent involved in insurance sales. Royal Oak Financial Advisors serves individual and high-net-worth clients as well as pension and profit-sharing plans, offering discretionary portfolio management, financial planning, and retirement plan consulting. The firm uses an asset-allocation framework and model portfolios with a long-term investment approach and manages approximately $309 million in discretionary assets.

General retirement planning Social Security optimization College savings (529s, UTMA, etc.)
user avatar

James W

Series 63, Series 65

Royal Oak, MI

Royal Oak Financial Advisors, LLC

James Westwood is a financial advisor at Royal Oak Financial Advisors, LLC with 33 years of industry experience. He holds Series 63 and Series 65 designations and has worked at firms including WFG Investments, Inc. and Capital Asset Advisory Services, LLC. Westwood is also a partner and owner of Alpha Asset Advisors and serves as a trustee of an irrevocable life insurance trust. Royal Oak Financial Advisors serves individual and high-net-worth clients as well as pension and profit-sharing plans, providing discretionary portfolio management, financial planning, and retirement plan consulting. The firm uses an asset-allocation framework and model portfolios with a long-term purchase orientation, regularly monitoring portfolios and adjusting for significant life or market events.

General retirement planning Social Security optimization College savings (529s, UTMA, etc.)
user avatar

Paul E

Series 63, Series 66

Royal Oak, MI

Royal Oak Financial Advisors, LLC

Paul Erickson is a financial advisor with Royal Oak Financial Advisors, LLC, holding Series 63 and Series 66 licenses and bringing 19 years of industry experience. He has worked at Royal Oak Financial Advisors since 2017 and has prior experience with WFG Investments, Inc. and Capital Asset Advisory Services, LLC. Erickson is also co-owner of Alpha Asset Advisors, LLC, where he is a licensed independent insurance agent. Royal Oak Financial Advisors serves individual and high-net-worth clients as well as pension and profit-sharing plans, providing discretionary portfolio management, financial planning, and retirement plan consulting. The firm uses an asset-allocation framework with model portfolios, employing a long-term approach with periodic rebalancing and offering a range of investment instruments including mutual funds, ETFs, equities, and fixed income.

General retirement planning Social Security optimization College savings (529s, UTMA, etc.)
user avatar

Robert M

Series 63, Series 65

Royal Oak, MI

Royal Oak Financial Advisors, LLC

Robert Mulcahy is a financial advisor at Royal Oak Financial Advisors, LLC with 30 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Regulus Advisors, Wfg Investments, Inc., Liberty Tax, Mulcahy Financial, and Capital Asset Advisory Services. Mulcahy is also licensed as an insurance agent, engaging in insurance sales and services on a limited basis. Royal Oak Financial Advisors serves individual and high-net-worth clients as well as pension and profit-sharing plans, providing discretionary portfolio management, written financial planning, and retirement plan consulting. The firm manages approximately $309 million in discretionary assets and employs an asset-allocation framework using model portfolios tailored to clients’ goals and risk tolerance.

General retirement planning Social Security optimization College savings (529s, UTMA, etc.)
user avatar

John D

Series 66

Royal Oak, MI

Royal Oak Financial Advisors, LLC

John Dyer is a financial advisor at Royal Oak Financial Advisors, LLC with 20 years of industry experience. He holds the Series 66 designation and has previously worked at Ameriprise Financial Services, Inc. and Key Management Group. In addition to his advisory role, he serves as an insurance agent. Royal Oak Financial Advisors serves individual and high-net-worth clients as well as pension and profit-sharing plans, managing approximately $309 million in discretionary assets. The firm employs an asset-allocation framework and model portfolios focused on long-term investment with periodic rebalancing, using mutual funds, ETFs, individual equities, fixed income, and covered-call overlays in certain strategies.

General retirement planning Social Security optimization College savings (529s, UTMA, etc.)
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