Royal American Financial Advisors, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$98,882,257
Total clients
225
6% high-net worth
Total advisors
2
of 3 employees
Firm size
Supported
1-3 advisors or $200M+ in AUM
Average clients per advisor
113
Average account size
$439,477
About
Royal American Financial Advisors serves individuals, trusts, estates, qualified accounts, high‑net‑worth investors, and business owners, managing roughly $99.4 million across about 182 client relationships. Like many peer firms, it provides portfolio management for individual clients and also offers financial planning, consultations, and access to a secure eMoney client portal.
The firm uses a model‑portfolio approach built with ETFs and no‑load mutual funds and documents objectives through an investment policy statement; model options range from conservative (approximately 35% equity) to fully equity (100% equity) allocations. Its stated process emphasizes asset allocation, diversification, disciplined rebalancing, and avoidance of market timing or stock‑picking, and it uses Morningstar Advisor Workstation for research and portfolio monitoring.
Two features that distinguish Royal American from many supported firms are its investor education and coaching program—delivered via educational videos, online classes, and occasional investor education events—and its affiliation with an insurance agency, Royal American Insurance Services, through which advisors who are licensed insurance agents may recommend fixed annuities and other insurance products (a disclosed conflict the firm says it manages through policies and client disclosure). The firm also documents options for clients to designate “unsupervised assets” that the advisor will not manage and provides procedural policies around those holdings.
Client services
Expertise
Occupation focus
Fee options
$375.00 per hour for financial planning, evaluations, consultations, or special projects
Account minimum: $250,000
Main office location
Royal American Financial Advisors, LLC
27192 Newport Rd., Suite 3
Menifee CA 92584, United States
Number of offices
1
Most active in
California · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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