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Rowley Financial

Updated today

Client assets under management

$97,888,249

Clients

166

18% high-net worth

Advisors

2

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

83

High

Average account size

$589,688

About

Rowley Financial provides advisory services to individual investors — including both high‑net‑worth and non‑high‑net‑worth clients — as well as sponsors of pension and profit‑sharing plans. Services disclosed in the brochure include discretionary portfolio management, financial planning, and retirement plan consulting, and the firm may place all or part of client assets with third‑party managers for day‑to‑day management.

The firm generally operates under discretionary authority and tailors investment programs to each client's objectives, risk tolerance, and time horizon, implementing strategies across a broad set of asset classes such as equities, fixed income, ETFs (including leveraged ETFs), REITs and limited partnerships. Rowley Financial describes using multiple analytical methods — technical, fundamental, cyclical analysis, modern portfolio theory and ESG considerations — and conducts initial selection and ongoing due diligence of any third‑party advisers it recommends.

Compared with many peers, the firm is a small team (two advisors) managing roughly $97.9 million for about 166 clients, and it offers client education through workshops and seminars at no charge, a service the brochure highlights. The brochure also discloses that its advisory personnel are separately licensed to sell insurance and may earn commissions on insurance products, and that the firm routinely directs custody and execution through SEI Private Trust Company and may use SEI Private Wealth Management as a third‑party manager.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

ESG / Sustainable investing Annuities Retirement plans for business owners (SEP, solo 401k)

Fee options

Fixed

Fixed fees for financial plans ranging from $500 to $15,000, negotiable

Percentage

$0 - $500,000: 1.5% $500,001 - $1,000,000: 1.3% $1,000,001 - $2,500,000: 1.0% $2,500,001 - $5,000,000: 0.75% over $5,000,000+: negotiable

Commissions

Insurance commissions earned by licensed agents separate from advisory fees

Project-based

$250 per hour for financial planning and consulting services

Other

Fee-only: Hourly fee $250; Fixed fee $500 to $15,000; Negotiable fees for financial planning

Main office location

Rowley Financial

600 J Eden Road, Suite 4

Lancaster PA 17601, United States

Number of offices

2

Most active in

Florida · Pennsylvania

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Wendy R

CFP®, Series 66

Lancaster, PA

Rowley Financial

Wendy Rowley is a CFP® with 30 years of industry experience. She is currently with Rowley Financial, where she has worked since 2023, and previously held roles at Markle Financial LLC and Cambridge Investment Research Advisors Inc. Outside of financial advising, she has ownership interests in real estate entities. Rowley Financial provides advisory services to individual investors, including high-net-worth and non-high-net-worth clients, as well as sponsors of pension and profit-sharing plans. The firm offers discretionary portfolio management, financial planning, and retirement plan consulting, using multiple analytical methods to tailor investment programs across a broad range of asset classes.

ESG / Sustainable investing Annuities Retirement plans for business owners (SEP, solo 401k)
user avatar

Richard R

Series 63, Series 65

Lancaster, PA

Rowley Financial

Richard Rowley is a financial advisor at Rowley Financial with 12 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Rowley & Associates, Inc., Markle Financial LLC, and Cambridge Investment Research, Inc. since 2013. Outside of advising, he is a licensed insurance agent specializing in life and disability insurance. Rowley Financial provides advisory services to individual investors and retirement plan sponsors, offering discretionary portfolio management, financial planning, and retirement plan consulting. The firm tailors investment programs to clients' objectives and risk tolerances, using a range of analytical methods and managing assets across multiple asset classes.

ESG / Sustainable investing Annuities Retirement plans for business owners (SEP, solo 401k)
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