Rowan Financial LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$26,065,601
Clients
44
14% high-net worth
Advisors
1
of 1 employees
Firm type
Independent
1 advisor
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
44
HighAverage account size
$592,400
About
Rowan Financial serves individual clients and families, with stated focus areas that include new and established real estate investors, pre‑retirees, and individuals undergoing career or life transitions. The firm provides financial planning and investment management—covering retirement and tax planning, cash‑flow and debt management, insurance and estate reviews, real estate planning, and business/career coaching—delivered through package engagements, hourly work, and discretionary account management.
The firm’s investment approach uses an ETF‑based, dynamic strategy informed by an institutional macro/research service to adjust both broad asset‑class and sector weightings; it maintains three model portfolios and typically implements roughly 8–15 portfolio adjustments per year. Model allocations explicitly allow exposure to precious metals and cryptocurrency ETFs (the brochure cites use of a large bitcoin ETF), and the strategy is described as responsive rather than tax‑optimized given the frequency of realized gains.
Distinctive features relative to many solo independent advisers include a pronounced integration of clients’ rental and development real estate into planning and portfolio design, and the disclosure that the firm’s sole owner operates separate real estate development companies and a financial coaching business while also providing pro‑bono planning—activities the firm identifies and manages as other business interests. The firm also highlights access to a nationwide network of more than 1,500 partner advisers for vetting tax and legal professionals and an active online content presence to support its coaching and education offerings.
Client services
Financial planning
Portfolio management
Expertise
Real estate investing
Cash flow / budgeting
Occupation focus
Founder/Business Owner
Executive
Demographic focus
Approaching retirement
Young Families
Fee options
Financial planning packages from $1,500 to $5,500 depending on package and complexity, plus hourly fees for additional work
$0 - $400,000: 1.00% annually $400,000 - $1,000,000: 1.00% annually $1,000,000 - $5,000,000: 0.75% annually $5,000,000 - $10,000,000: 0.50% annually $10,000,000+: Negotiable
$350/hour for hourly financial planning services; $280/hour for post-plan check-ins or additional planning work in some packages
Account minimum: $400,000 Fee-only: Financial planning and investment management fees; hourly planning at $350/hour and $280/hour for additional planning for some packages
Main office location
Rowan Financial LLC
Bethlehem PA, United States
Number of offices
1
Most active in
Rowan Financial LLC has reported serving >5 clients in these states in the last 12 months.
Pennsylvania
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
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