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Rowan Financial LLC

Updated today

Client assets under management

$26,065,601

Clients

44

14% high-net worth

Advisors

1

of 1 employees

Firm type

Independent

1 advisor

Clients per advisor

44

High

Average account size

$592,400

About

Rowan Financial serves individual clients and families, with stated focus areas that include new and established real estate investors, pre‑retirees, and individuals undergoing career or life transitions. The firm provides financial planning and investment management—covering retirement and tax planning, cash‑flow and debt management, insurance and estate reviews, real estate planning, and business/career coaching—delivered through package engagements, hourly work, and discretionary account management.

The firm’s investment approach uses an ETF‑based, dynamic strategy informed by an institutional macro/research service to adjust both broad asset‑class and sector weightings; it maintains three model portfolios and typically implements roughly 8–15 portfolio adjustments per year. Model allocations explicitly allow exposure to precious metals and cryptocurrency ETFs (the brochure cites use of a large bitcoin ETF), and the strategy is described as responsive rather than tax‑optimized given the frequency of realized gains.

Distinctive features relative to many solo independent advisers include a pronounced integration of clients’ rental and development real estate into planning and portfolio design, and the disclosure that the firm’s sole owner operates separate real estate development companies and a financial coaching business while also providing pro‑bono planning—activities the firm identifies and manages as other business interests. The firm also highlights access to a nationwide network of more than 1,500 partner advisers for vetting tax and legal professionals and an active online content presence to support its coaching and education offerings.

Client services

Financial planning Portfolio management

Expertise

Real estate investing Cash flow / budgeting

Occupation focus

Founder/Business Owner Executive

Demographic focus

Approaching retirement Young Families

Fee options

Fixed

Financial planning packages from $1,500 to $5,500 depending on package and complexity, plus hourly fees for additional work

Percentage

$0 - $400,000: 1.00% annually $400,000 - $1,000,000: 1.00% annually $1,000,000 - $5,000,000: 0.75% annually $5,000,000 - $10,000,000: 0.50% annually $10,000,000+: Negotiable

Project-based

$350/hour for hourly financial planning services; $280/hour for post-plan check-ins or additional planning work in some packages

Other

Account minimum: $400,000 Fee-only: Financial planning and investment management fees; hourly planning at $350/hour and $280/hour for additional planning for some packages

Main office location

Rowan Financial LLC

Bethlehem PA, United States

Number of offices

1

Most active in

Pennsylvania

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

Dave R

CFP®

Bethlehem, PA

Rowan Financial LLC

Hi, I'm Dave Rowan. As the President and Founder of Rowan Financial, my primary responsibility is to provide my clients with the tools and encouragement they need to achieve their most important goals. With over 16 years of experience in the financial services industry, I specialize in assisting real estate investors, pre-retirees and new families in growing their wealth, and bettering their own lives along with the lives of their family and community. Before founding Rowan Financial in 2011, I spent 24 years at Crayola, where I most recently served as the Director of Research & Development. Over the course of my career, I have obtained the CERTIFIED FINANCIAL PLANNER™ (CFP®) designation and the Series 65 Advisor Law Certification. I hold a Bachelor of Science in Chemical Engineering from Penn State, obtained in 1992, and an MBA from Lehigh University, earned in 2000. I am also a member of the National Association of Personal Financial Planners (NAPFA) and the XY Planning Network, which affords me the opportunity to participate in multiple masterminds and study groups to learn from others and continue to enhance my skills as an advisor. I get to know each of my clients personally and understand what really matters to them beyond the numbers on their account statements. Should we work together, you will know what is possible for you in your life, and you will receive a prioritized Financial Action Plan along with the encouragement you need. I am especially passionate about helping people navigate big transitions in their lives, whether that be leaving your corporate job for full time entrepreneurship, buying your first investment property or starting a new family. I have personal experience in each of these areas and bring that technical expertise to bear should we work together. I also recognize that, like me, you’re a human being dealing with all of the emotions and concerns that these changes can bring up. When we talk about your finances, we’ll always talk about the “math” as well as the “quality of life” implications of each decision and make the call that’s best for you and those you love. When I'm not helping clients, I enjoy hiking, pickleball, trying to show up for all of my appointments with my trainer at the gym, traveling with my adult children and family, having deep conversations with my wife Stacy, and engaging in personal development to better understand myself and better serve others.

General retirement planning Real Estate Professional Approaching retirement Young Families
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