Rosecliff Capital Advisory LLC

Rosecliff Capital Advisory LLC provides discretionary investment management to individuals, high‑net‑worth clients, trusts, estates, charitable organizations and other entities. It offers an individualized wrap‑fee advisory program that bundles portfolio management, trade execution and custody through custodians such as Charles Schwab and Interactive Brokers.

Accounts are managed by the firm’s in‑house advisory personnel on a discretionary basis, with investment selections across equities, mutual funds, ETFs and fixed‑income instruments tailored to each client’s objectives, time horizon and risk tolerance. The firm charges asset‑based fees taken quarterly in arrears and allows clients to impose reasonable investment restrictions, subject to the firm’s investment philosophy.

Notably, the firm both sponsors its own wrap‑fee program and is affiliated with an SEC‑registered adviser that manages private equity and venture capital funds; the firm may recommend clients invest in those affiliated funds and discloses that it does not charge its advisory fee on capital invested in those funds (though the funds charge their own fees). Rosecliff Capital discloses the potential conflicts arising from these affiliations and custodial routing incentives and maintains written policies (including a Code of Ethics and personal‑trading approvals) to address those conflicts.