Roots First Wealth Management logo

Roots First Wealth Management

Updated today

Client assets under management

$16,600,000

Clients

33

18% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

17

Very Low

Average account size

$503,030

About

Roots First Wealth Management serves primarily individual clients through discretionary asset management, financial planning, and limited-scope ERISA 3(21) retirement-plan services. The firm reports managing about $16.6 million for roughly 33 clients across two advisors and generally charges fees based on assets under management.

RFWM constructs diversified portfolios informed by modern portfolio theory and uses both fundamental and technical analysis to set allocations and manage risk. In practice the firm may subscribe to model portfolios (including Altruist’s Model Marketplace), engage sub‑advisors or AE Wealth Management solutions, and exercises discretionary authority with periodic (quarterly) account reviews.

Compared with many peers, RFWM publicly offers educational seminars and workshops and provides retirement-plan participant education as part of its services, and the brochure notes the firm’s advisors also operate as licensed insurance agents and provide tax-preparation services. The firm discloses that principals devote a material portion of their time to insurance and tax activities and may receive external compensation for those products, and it does not emphasize a high‑net‑worth client focus.

Client services

Financial planning Portfolio management Pension consulting Educational seminars or workshops

Expertise

General retirement planning Tax strategies for small businesses Wealth management Retirement plans for business owners (SEP, solo 401k)

Fee options

Fixed

Flat fee of $3,000 - $5,000 for financial planning

Percentage

$0 - $500,000: 1.50% annually $500,001 - $1,000,000: 1.25% annually $1,000,001 - $3,000,000: 1.00% annually $3,000,001 - $5,000,000: 0.85% annually $5,000,001+: Negotiable

Commissions

Insurance products sold by representatives receive commissions; no advisory fees charged on insurance products

Other

Fee-only: Flat fee of $3,000 - $5,000 for financial planning based on complexity and unique client needs

Main office location

Roots First Wealth Management

1745 Shea Center Dr, 4 Th Floor

Highlands Ranch CO 80129, United States

Number of offices

1

Most active in

Colorado

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Richard S

PFS™, Series 63, Series 65

Highlands Ranch, CO

Roots First Wealth Management

Richard Staves is a financial advisor at Roots First Wealth Management with 20 years of industry experience. He holds the PFS™ designation along with Series 63 and Series 65 licenses. Prior to joining Roots First Wealth Management, he worked at firms including Geneos Wealth Management, Verity Asset Management, and Cherry Creek Wealth Management, where he also serves as president and owner of a tax preparation and consulting business. Additionally, Staves is a director at the nonprofit Social Security Education Center. Roots First Wealth Management serves primarily individual clients, offering discretionary asset management, financial planning, and limited-scope ERISA 3(21) retirement plan advisory services. The firm employs a diversified investment approach using fundamental and technical analysis and is known for providing public educational seminars and workshops.

General retirement planning Tax strategies for small businesses Wealth management Retirement plans for business owners (SEP, solo 401k)
user avatar

Matthew J

Series 65

Highlands Ranch, CO

Roots First Wealth Management

Matthew Johnson is a financial advisor at Roots First Wealth Management in Highlands Ranch, CO, holding a Series 65 designation with six years of industry experience. He previously worked at Ernst & Young and operates a sole proprietorship focused on insurance sales and service. Johnson is also president and director of the Social Security Education Center, a nonprofit organization. Roots First Wealth Management serves primarily individual clients, providing discretionary asset management, financial planning, and limited-scope ERISA 3(21) retirement plan advisory services. The firm offers public educational seminars and uses a diversified investment approach incorporating fundamental and technical analysis along with third-party model portfolios.

General retirement planning Tax strategies for small businesses Wealth management Retirement plans for business owners (SEP, solo 401k)
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