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Rooted Planning Group

Updated today

Client assets under management

$152,967,211

Clients

218

37% high-net worth

Advisors

3

of 7 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

73

High

Average account size

$701,684

About

Rooted Planning Group (a DBA of Irvine Wealth Planning Strategies) is an SEC-registered investment adviser that serves individuals—including high-net-worth clients—and retirement plans with both project-based advisory consulting and comprehensive, ongoing financial planning and discretionary portfolio management. The firm’s disclosures report roughly $155 million in discretionary assets under management and a small advisor team that supports Stage 1 (initial/project) engagements and Stage 2 ongoing advisory relationships.

The firm’s investment approach emphasizes long-term, asset-allocation driven portfolios using low-cost mutual funds and ETFs alongside individual fixed income, with periodic rebalancing and customization to a client’s objectives, horizon, and liquidity needs. RPG also discloses the use of options strategies in separately managed accounts—specifically covered calls and protective puts—as tactical income or downside-hedging tools and provides ongoing access to a planning team for regular reviews.

What distinguishes RPG from many peers is its multi-office structure—operating five offices despite being a small adviser group—and its pension consulting practice that includes participant education and seminar/workshop services for plan sponsors and participants. The firm’s combination of retirement-plan education offerings and explicit use of derivatives in managed accounts is relatively uncommon among similarly categorized supported firms.

Client services

Financial planning Portfolio management Pension consulting Educational seminars or workshops Tax preparation

Expertise

Options & derivatives strategies

Fee options

Fixed

Stage 1 Project-Based Consulting on flat-fee basis; fees start at $3,350 and may vary based on complexity

Other

Minimum fee: Stage 1 Initial or Project-Based Consulting Fee minimum of $3,350; Stage 2 Comprehensive Financial Planning and Portfolio Management fees generally start at $6,000 per year (minimum may be waived or reduced at discretion) Fee-only: Fixed fees for consulting and advisory services, including project-based financial planning and ongoing comprehensive planning and portfolio management

Main office location

Rooted Planning Group

10 East Market Street

Corning NY 14830, United States

Number of offices

5

Most active in

California · Connecticut · Florida · Georgia · Illinois · Massachusetts · New York · North Carolina · Oklahoma · Pennsylvania · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

Amy I

CFP®, EA

Corning, NY

Rooted Planning Group

On her website, it states, “I love what I do, but I also very much enjoy warmth, good conversation, wine tastings, and volunteering. New York is extraordinary in the summer and fall, but so is Florida in the winter.” In 2018, she decided it was time to take the stigma out of finances by combining her passion for finances and wine. She started a podcast called “Wine and Dime,” which highlights a different wine and financial topic each week, and she released her book combining those same two passions, titled, “Uncork Your Finances.” Many know her as one of the co-founders of the Southern Tier Women’s Financial Conference – a day of collaboration and financial education, which will be hosting its sixth year! Education and Experience: - Amy holds a Master’s Degree in financial planning - Certified Financial Planner TM - Enrolled Agent - Certified College Financial Consultant - Certified Financial Therapist TM - Over 30 years of financial planning and industry experience. She is the Founder and owner of Rooted Planning Group, (Formerly known as Irvine Wealth Planning Strategies LLC) who uniquely, at the age of 44, decided to not only start her only company, but to act on what she defined as her perfect life and she splits her time between Parrish, Florida and Jasper, New York.

Options & derivatives strategies Attorney Engineering Professional Women Professionals Gen X (Born 1965-1980)
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Katrina W

CFP®, Series 63, Series 65

Corning, NY

Rooted Planning Group

Katrina Welker is a CFP® professional with 18 years of industry experience, currently serving at Rooted Planning Group in Corning, NY. Her prior work includes roles at Irvine Wealth Planning Strategies, Hd Vest Investment Services, and Alsheimer & Evarts Tax Accounting. She volunteers with pro-bono financial helplines such as Savvy Ladies and Advisors Give Back, and serves on the Advisory Board for the Financial Planning Program at Alfred State College. Rooted Planning Group provides individualized financial planning and portfolio management to individual and high-net-worth clients as well as retirement plan sponsors. The firm offers both project-based consulting and ongoing advisory services, managing diversified portfolios that may include options strategies and emphasizing retirement plan education and pension consulting.

Options & derivatives strategies
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Rebekah E

CFP®, Series 65

Corning, NY

Rooted Planning Group

Rebekah Eason is a CFP® and holds a Series 65 license with seven years of industry experience. She has worked with Rooted Planning Group since 2018 and has prior experience in tax preparation and small business operations. Outside of financial advising, she runs a craft business called She Shed Creations, LLC, and volunteers with Advisors Give Back, providing pro-bono financial assistance. Rooted Planning Group offers individualized financial planning and portfolio management to individual and high-net-worth clients, as well as retirement plan sponsors. The firm manages diversified portfolios with discretionary authority, including the use of options strategies, and provides pension consulting with an emphasis on participant education and workshop services.

Options & derivatives strategies
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