Rooted Financial Group, LLC

Rooted Financial Group, LLC (d/b/a Rooted Financial Advisors) provides investment advisory services to individuals and families as well as pension and profit sharing plans, trusts, estates, charitable organizations, corporations and other business entities. The firm offers discretionary and non‑discretionary asset management, Unified Managed Account (UMA) solutions, tax overlay services (including tax loss harvesting and optional direct indexing via Astro), and ERISA investment fiduciary services for employer‑sponsored retirement plans.

The firm develops individualized asset allocation guidelines and manages portfolios through a mix of direct securities, mutual funds, ETFs, and third‑party managers, applying both fundamental and technical analysis where appropriate. Rooted Financial conducts ongoing due diligence on third‑party managers, monitors transitions of client holdings, and uses an overlay manager for UMA trading, rebalancing and reporting.

Noteworthy details in the firm’s ADV include its rapid start — founded in March 2025 — and, as reported, $108,680,079 in assets under management across 663 accounts, which translates into a relatively large number of accounts per advisor for a small advisory team. Rooted Financial maintains a business relationship and operational affiliation with OneAscent (OAFS/OAIS) that provides platform, overlay and back‑office services (including a UMA program), a relationship the brochure discloses as a potential conflict of interest because platform fees vary with assets placed on the platform.