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Rollins Financial Advisors, LLC

Updated today

Client assets under management

$1,539,473,783

Clients

982

41% high-net worth

Advisors

7

of 14 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

140

Very High

Average account size

$1,567,692

About

Rollins Financial Advisors, LLC provides investment advisory and portfolio management services to individuals, high net worth clients, and corporate pension and profit-sharing plans, managing approximately $1.588 billion in discretionary assets as of December 31, 2025. Services include individualized investment counseling, asset allocation planning, ongoing portfolio monitoring, market commentaries, and general accounting and tax services, and the firm may implement advice for held-away accounts such as 401(k) and 529 plans.

The firm typically constructs portfolios using mutual funds and exchange-traded funds and will invest in individual domestic or foreign stocks and bonds when warranted, generally exercising discretionary authority consistent with clients’ stated objectives and written restrictions. Rollins conducts at least quarterly account reviews, maintains a Code of Ethics, and discloses fiduciary duties for retirement accounts under ERISA and the Internal Revenue Code, along with procedures for trade-error corrections and proxy voting administered through an independent service.

Rollins is an indirect, wholly owned subsidiary of Focus Financial Partners and coordinates certain insurance solutions through its affiliate Focus Risk Solutions (FRS), which places insurance with third-party brokers and receives platform fees that flow to the common parent while Rollins discloses it does not share in those fees. The firm also participates in institutional custodian programs with Charles Schwab and Fidelity—receiving operational and research benefits—and discloses Focus-sponsored conferences and related third-party sponsorship relationships as potential conflicts with stated mitigation measures.

Client services

Financial planning Portfolio management Pension consulting Insurance solutions

Expertise

Wealth management Retirement income strategy College savings (529s, UTMA, etc.)

Fee options

Percentage

$0 - $50,000: 1.50% $50,001 - $100,000: 1.25% $100,001 - $1,000,000: 1.00% $1,000,001 - $3,000,000: 0.75% $3,000,001+: 0.50%

Other

Account minimum: $250,000 Minimum fee: Minimum annual fees may apply, at the discretion of Rollins Financial Advisors. Fee-only: Fee-only system; fees charged as percentage of assets under management; no commissions received by the firm.

Main office location

Rollins Financial Advisors, LLC

3343 Peachtree Road Ne, Suite 500

Atlanta GA 30326, United States

Number of offices

1

Most active in

Alabama · Arizona · California · Colorado · Florida · Georgia · Illinois · Indiana · Louisiana · Maryland · Massachusetts · Mississippi · Nebraska · New Hampshire · New Jersey · New York · North Carolina · Ohio · Oregon · Pennsylvania · South Carolina · Tennessee · Texas · Virginia · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Danielle S

PFS™

Atanta, GA

Rollins Financial Advisors, LLC

Danielle Schultz is a financial advisor at Rollins Financial Advisors, LLC in Atlanta, GA, holding the PFS™ designation with 10 years of industry experience. She has worked at Rollins Financial Advisors since 2021 and previously at Rollins Financial, Inc. from 2015 to 2021. In addition to her advisory role, she is a partner at Rollins & Van Lear PC, an affiliated CPA firm, where she oversees accounting staff and handles tax planning and preparation. Rollins Financial Advisors serves individual and high-net-worth clients as well as corporate pension and profit-sharing plans, providing investment counseling, portfolio management, and related accounting and tax services. The firm manages approximately $1.38 billion in discretionary assets and employs a fiduciary, goal-oriented investment process with an emphasis on asset allocation and ongoing portfolio monitoring.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.)
user avatar

Robert S

CFP®, ChFC®, Series 65

Atanta, GA

Rollins Financial Advisors, LLC

Robert Schultz is a financial advisor at Rollins Financial Advisors, LLC in Atlanta, GA, with 18 years of industry experience. He holds the CFP®, ChFC®, and Series 65 credentials. Schultz has been with the Rollins organization since 1998, including his current role at Rollins Financial Advisors since 2021. Rollins Financial Advisors serves individual and high-net-worth clients as well as corporate pension and profit-sharing plans, providing investment counseling, portfolio management, and related accounting and tax services. The firm manages approximately $1.38 billion in discretionary assets and employs a fiduciary, goal-oriented investment process focused on asset allocation and ongoing portfolio monitoring.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.)
user avatar

Alexis C

Series 65

Atlanta, GA

Rollins Financial Advisors, LLC

Alexis Chambers is a financial advisor at Rollins Financial Advisors, LLC in Atlanta, GA, holding a Series 65 designation with one year of industry experience. Prior to joining Rollins, Alexis worked at J. Smith Lanier and completed full-time education at Birmingham-Southern College. Rollins Financial Advisors serves individual and high-net-worth clients as well as corporate pension and profit-sharing plans, providing investment counseling, portfolio management, and related accounting and tax services. The firm manages approximately $1.38 billion in discretionary assets and employs a fiduciary, goal-oriented investment process with a focus on asset allocation and ongoing portfolio monitoring.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.)
user avatar

De Nay G

Series 65

Atlanta, GA

Rollins Financial Advisors, LLC

De Nay Gonzales is a Series 65-licensed financial advisor with Rollins Financial Advisors, LLC in Atlanta, GA, where she has worked since 2016 across affiliated firms. She has four years of industry experience. Rollins Financial Advisors serves individual and high-net-worth clients as well as corporate pension and profit-sharing plans, offering investment counseling, portfolio management, and related accounting and tax services. The firm manages approximately $1.38 billion in discretionary assets and employs a fiduciary, goal-oriented investment process focused on asset allocation and ongoing portfolio monitoring.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.)
user avatar

Edward W

CFP®, CFA®, Series 65

Atanta, GA

Rollins Financial Advisors, LLC

Edward Wilcox is a CFP®, CFA®, and Series 65 licensed financial advisor with 18 years of industry experience. He has been with Rollins Financial Advisors, LLC since 2021 and was previously with Rollins Financial Nc. from 2004 to 2021. Rollins Financial Advisors serves individual and high-net-worth clients as well as corporate pension and profit-sharing plans, providing investment counseling, portfolio management, and related accounting and tax services. The firm manages approximately $1.38 billion in discretionary assets and follows a fiduciary, goal-oriented investment process focused on asset allocation and ongoing portfolio monitoring.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.)
user avatar

Shelley F

Series 65

Atlanta, GA

Rollins Financial Advisors, LLC

Shelley Fietsam is a financial advisor with Rollins Financial Advisors, LLC in Atlanta, GA, holding a Series 65 credential and bringing 10 years of industry experience. She has worked with Rollins Financial entities since 2010, including her current role at Rollins Financial Advisors since 2021. Rollins Financial Advisors serves individual and high-net-worth clients, as well as corporate pension and profit-sharing plans, offering investment counseling, portfolio management, and related accounting and tax services. The firm manages approximately $1.38 billion in discretionary assets and follows a fiduciary, goal-oriented investment process emphasizing asset allocation and ongoing portfolio monitoring.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.)
user avatar

Joseph R

ChFC®, Series 65

Atanta, GA

Rollins Financial Advisors, LLC

Joseph Rollins is a ChFC® credentialed financial advisor with 15 years of industry experience. He has worked at Rollins Financial Advisors, LLC since 2021 and previously at Rollins Financial Nc. from 1990 to 2021. The firm serves individual and high-net-worth clients as well as corporate pension and profit-sharing plans, providing investment counseling, portfolio management, and related accounting and tax services. Rollins Financial Advisors manages approximately $1.38 billion in discretionary assets and employs a fiduciary, goal-oriented investment process that emphasizes asset allocation and ongoing portfolio monitoring.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.)
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