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ROI Financial

Updated today

Client assets under management

$256,652,118

Clients

272

29% high-net worth

Advisors

2

of 8 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

136

Very High

Average account size

$943,574

About

ROI Financial serves individual and high‑net‑worth clients, business owners, and retirement plans, offering discretionary and non‑discretionary portfolio management, financial planning, and pension consulting. The firm provides modular planning add‑ons for business owners and advanced estate scenarios, and it manages held‑away defined contribution participant accounts through a third‑party platform for ongoing oversight and rebalancing.

The adviser documents client goals in Investment Policy Statements, conducts quarterly reviews, and applies a mix of fundamental, technical, charting, and cyclical analyses to implement long‑ and short‑term strategies. ROI Financial’s investment program can include margin transactions, short sales, and options writing, and it generally custodizes client assets at Schwab Institutional while using block trading where appropriate.

Noteworthy differences from many peers include its ownership affiliation with a tax preparation firm (ROI Tax) and a separate marketing services affiliate, with shared personnel and office space disclosed and supervisory controls described to mitigate conflicts. The firm also discloses use of third‑party ratings in its materials and works with pooled investment vehicles (such as hedge funds, REITs, and retirement plan assets), along with borrowing capabilities in managed accounts—features that are uncommon among similarly sized supported firms.

Client services

Financial planning Portfolio management Pension consulting

Expertise

College savings (529s, UTMA, etc.) Business ownership considerations Options & derivatives strategies

Occupation focus

Founder/Business Owner

Fee options

Fixed

Fixed financial planning fees between $600 and $4,800, negotiable

Percentage

$0 - $250,000: 1.50% $250,001 - $500,000: 1.35% $500,001 - $1,000,000: 1.15% $1,000,001 - $2,500,000: 1.00% $2,500,001 - $5,000,000: 0.85% $5,000,001 - $8,500,000: 0.75% Above $8,500,001+: 0.65%

Project-based

$250 per hour for financial planning services

Other

Fee-only: Financial planning fixed fees ranging from $600 to $4,800; hourly financial planning fee of $250/hour

Main office location

ROI Financial

14675 Sw Millikan Way

Beaverton OR 97003, United States

Number of offices

2

Most active in

California · Oregon · Texas · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Lance J

Series 63, Series 66

Beaverton, OR

ROI Financial

Lance Johnson is a financial advisor with ROI Financial Advisors, LLC, holding Series 63 and Series 66 licenses and bringing 16 years of industry experience. He has been with ROI Financial since 2011. Outside of advising, Mr. Johnson is involved in several business ventures, including a 26% ownership in ROI Tax LLC, which provides tax preparation services, and a one-third partnership in ROI Marketing & Creative Design LLC, a marketing services firm. ROI Financial Advisors serves individual investors, business owners, and retirement plans with portfolio management, financial planning, and pension consulting. The firm employs multiple analytical methods and a variety of investment strategies, including long-term investing and short-term trading, and maintains affiliated tax and marketing businesses with supervisory controls to address related conflicts.

College savings (529s, UTMA, etc.) Business ownership considerations Options & derivatives strategies Founder/Business Owner
user avatar

Trevor B

Series 65

Beaverton, OR

ROI Financial

Trevor Bruno is a financial advisor at ROI Financial with a Series 65 credential and five years of industry experience. Prior to joining ROI Financial, he held positions at Travelers Indemnity Co. and SMI Solutions. Outside of his advisory role, he is a licensed tax preparer and part-owner of ROI Tax, an affiliate firm providing tax preparation and CPA services. ROI Financial Advisors serves individual investors, business owners, and retirement plans by offering portfolio management, financial planning, and pension consulting. The firm employs multiple analytical methods and a variety of investment strategies, including the use of leverage and pooled investment vehicles, with client accounts reviewed regularly and managed on both discretionary and non-discretionary bases.

College savings (529s, UTMA, etc.) Business ownership considerations Options & derivatives strategies Founder/Business Owner
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