Rogers Financial Advisory Group, LLC logo

Rogers Financial Advisory Group, LLC

Updated today

Client assets under management

$42,413,390

Clients

116

18% high-net worth

Advisors

3

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

39

Low

Average account size

$365,633

About

Rogers Financial Advisory Group serves individual and business clients through a small advisory team, managing approximately $43 million across discretionary and nondiscretionary accounts. The firm offers portfolio management and comprehensive financial planning services, including modular planning options and management of variable annuity sub-accounts as part of client portfolios.

The firm’s investment approach emphasizes fundamental analysis and long-term buy-and-hold strategies, using risk-tolerance questionnaires and asset-allocation planning tools to construct portfolios. Rogers integrates third‑party model managers and platform tools (including SMA/UMA and model-portfolio programs) and provides both discretionary trading and limited non‑discretionary rebalancing depending on client agreements.

Notable distinctions in the brochure include the firm’s dual role as investment-adviser representatives who are also registered representatives of a broker‑dealer and are licensed to sell insurance products, a combination that the document identifies as a potential conflict of interest. The firm also uses third‑party wrap and platform programs and offers an annual modular planning subscription option, features that are less common among similarly sized advisors.

Client services

Financial planning Portfolio management Newsletters or periodicals Educational seminars or workshops

Expertise

Annuities

Fee options

Fixed

Flat fee for financial planning services ranges from $1,000 to $2,500.

Project-based

Hourly fee for financial planning services ranges from $150 to $250 per hour.

Subscriptions

Modular financial planning subscription fee is $500 annually.

Other

Fee-only: Flat fee for financial planning ranges from $1,000 to $2,500; hourly fees from $150 to $250 per hour; modular financial planning fee is $500 annually.

Main office location

Rogers Financial Advisory Group, LLC

7 Boyce Avenue

Greenville SC 29601, United States

Number of offices

1

Most active in

South Carolina

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jon R

Series 63

Greenville, SC

Rogers Financial Advisory Group, LLC

Jon Rogers is a financial advisor with Rogers Financial Advisory Group, LLC in Greenville, SC, holding a Series 63 designation and over 54 years of industry experience. He has been with Rogers Financial Advisory Group since 2004 and has worked with related firms since 1989. Outside of his advisory role, he is involved in teaching, consulting, and volunteer work through Rogers Financial Group, LLC, and owns a life and long-term care insurance business. Rogers Financial Advisory Group serves individuals, corporations, and other business entities with portfolio management and comprehensive financial planning. The firm emphasizes fundamental analysis and long-term investment strategies, using risk-tolerance assessments and asset allocation tools to create individualized portfolios.

Annuities
user avatar

Maxwell K

Series 66

Greenville, SC

Rogers Financial Advisory Group, LLC

Maxwell King is a financial advisor with Rogers Financial Advisory Group, LLC, holding a Series 66 designation and beginning his industry career in 2025. Prior to joining Rogers Financial Advisory Group and Osaic Wealth, he was self-employed performing contract work and held roles outside the financial industry. He is also licensed to sell life, long-term care, and fixed insurance products. Rogers Financial Advisory Group serves individuals, corporations, and business entities with portfolio management and comprehensive financial planning services. The firm emphasizes fundamental analysis and long-term investment strategies, using risk-tolerance assessments and asset allocation tools to create individualized portfolios.

Annuities
user avatar

David K

Series 63, Series 65

Greenville, SC

Rogers Financial Advisory Group, LLC

David King is a financial advisor with Rogers Financial Advisory Group, LLC in Greenville, SC, holding Series 63 and Series 65 licenses and bringing 30 years of industry experience. He has worked with Rogers Financial Advisory Group since 2004 and Rogers Financial Group since 2006, and has been associated with Osaic Wealth, Inc. (formerly Royal Alliance Associates, Inc.) since 1995. In addition to advisory roles, he provides tax preparation services for individuals. Rogers Financial Advisory Group serves individuals, corporations, and other business entities with portfolio management and comprehensive financial planning, integrating securities and non-securities elements of clients’ financial situations. The firm employs a fundamental analysis and long-term investment approach, utilizing risk-tolerance assessments and asset allocation tools to create individualized portfolios.

Annuities
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")