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Rogers Capital Advisors, LLC

Updated today

Client assets under management

$4,301,696

Clients

5

100% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

3

Very Low

Average account size

$860,339

About

Rogers Capital Advisors is a small SEC‑registered advisory firm with two advisors and approximately $4.3 million in discretionary assets across seven accounts. The firm provides asset management and fee‑based financial planning services to individuals and high‑net‑worth clients, using percentage‑of‑AUM billing and offering portfolio management for individual accounts.

The firm’s investment process incorporates fundamental, technical and cyclical analysis to develop asset allocation and trading decisions, and it typically manages client accounts on a discretionary basis with at least annual reviews and rebalancing. It also offers comprehensive financial planning, estate and business planning, and works with clients and their other advisors to gather financial information and set investment objectives.

Compared with peers of similar scale, RCA’s client mix and business activities are atypical: the ADV discloses work with corporate pension and profit‑sharing plans, foundations and endowments and—unusually for a firm of this size—clients identified as sovereign wealth funds, banking or thrift institutions, insurance companies, state or municipal governments, and other investment advisers. The firm’s principals also disclose outside business activities, including insurance sales through an affiliated entity (with potential commission and incentive compensation) and ownership stakes in several operating companies, one of which the brochure indicates occupies roughly a quarter of a managing member’s time.

Client services

Financial planning Portfolio management

Expertise

General estate planning guidance Cash flow / budgeting

Fee options

Fixed

Fixed fee for comprehensive financial plans up to $7,500 (negotiable depending on complexity)

Percentage

$0 - $1,000,000: 1.75% annually $1,000,001 - $2,000,000: 1.50% annually $2,000,001 - $5,000,000: 1.25% annually $5,000,001 - $10,000,000: 0.75% annually $10,000,001+: Negotiable

Commissions

Insurance commissions received from sales of insurance products; may include incentive awards

Project-based

Hourly consulting fee of $325

Other

Minimum fee: Minimum fee of $2,500 annually Fee-only: Hourly fee of $325 and fixed financial planning fees up to $7,500 (both negotiable)

Main office location

Rogers Capital Advisors, LLC

Horseshoe Bay TX, United States

Number of offices

1

Most active in

Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Quick links

Advisors at this firm

user avatar

Robert R

Series 63, Series 66

Horseshoe Bay, TX

Rogers Capital Advisors, LLC

Robert Rogers is a financial advisor at Rogers Capital Advisors, LLC, with 19 years of industry experience. He holds Series 63 and Series 66 licenses and has been with Rogers Capital Advisors since 2015. Outside of his advisory role, he is a limited partner in several non-investment-related businesses, including an oil field supply company, a bio/pharma development firm, and a concrete company. Rogers Capital Advisors serves individual and high-net-worth clients, as well as a range of institutional clients such as corporate pension plans, charitable organizations, and small businesses. The firm manages assets primarily on a discretionary basis, employing a combination of fundamental, technical, and cyclical analysis, and offers comprehensive financial planning and consulting services.

General estate planning guidance Cash flow / budgeting
user avatar

Will R

CFP®, Series 66

Horseshoe Bay, TX

Rogers Capital Advisors, LLC

Will Rogers is a CFP® with 20 years of industry experience and has been with Rogers Capital Advisors, LLC since 2015. The firm is a small advisory practice based in Horseshoe Bay, TX, with two advisors and approximately $3.6 million in assets under management as of year-end 2024. Outside of his advisory role, Rogers holds a license to sell non-variable insurance. Rogers Capital Advisors provides investment management and fee-based financial planning services to individual, high-net-worth, and a range of institutional clients. The firm manages assets primarily on a discretionary basis, employing a combination of fundamental, technical, and cyclical analysis to construct and monitor portfolios.

General estate planning guidance Cash flow / budgeting
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