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Rogan & Associates

Updated today

Total assets under management

$709,555,265

Total clients

1,481

20% high-net worth

Total advisors

9

of 14 employees

Firm size

Team

4-10 advisors or $500M+ in AUM

Average clients per advisor

165

Average account size

$479,106

About

Rogan & Associates provides investment advisory and portfolio management services to individuals (including high-net-worth clients), families, pension and profit-sharing plans, trusts, estates, charitable organizations, and businesses. The firm offers directly managed portfolios and access to third‑party money managers and reports managing approximately $709,555,265 on a discretionary basis as of February 9, 2026, with advisory fees charged as a percentage of assets under management.

The firm describes a generally conservative, long-term investment approach that emphasizes diversified allocations across mutual funds, ETFs, UITs, bonds, and insurance products, with portfolios tailored to each client’s objectives and monitored for rebalancing and changes in circumstances. Rogan & Associates uses both discretionary and non‑discretionary authorities and may recommend unaffiliated managers, wrap-fee programs, or custodial platforms as part of its service model; its historical Rogan & Associates Portfolio Program included transaction charges in the advisory fee and is being transitioned to wrap arrangements for existing clients.

Noteworthy distinctions include the firm’s retained legacy of broker-dealer and insurance activity: it has operated as a licensed insurance agency and received commissions, 12b‑1 fees, and revenue sharing from product issuers — a set of compensation practices that is uncommon among similarly sized team firms and that the brochure discloses can create conflicts of interest. The firm also serves as or recommends wrap-fee program sponsors and receives referral payments from third‑party managers, and it discloses steps such as fee waivers in certain cases plus a Code of Ethics and supervisory controls to address these potential conflicts; it also notes a material change that it ceased operating as a brokerage firm as of December 10, 2025.

Client services

Portfolio management Selection of other advisers

Expertise

Retirement income strategy Annuities Wealth management Passive / index investing

Fee options

Percentage

Up to 2.25% per year, negotiable depending on assets under management and other factors

Commissions

Earns commissions on the sale of securities, investment products, and insurance products recommended or purchased in brokerage and advisory accounts. Advisory fees are waived on insurance products when commissions are paid.

Project-based

Hourly charges reported in SEC Part 1, but no specific hourly rate disclosed in brochure.

Other

Account minimum: $10,000

Main office location

Rogan & Associates

200 9 Th Avenue North, Suite 100

Safety Harbor FL 34695, United States

Number of offices

3

Most active in

Arizona · California · Florida · Georgia · Indiana · Louisiana · Michigan · Nebraska · New Hampshire · New York · North Carolina · Ohio · Pennsylvania · South Carolina · Tennessee · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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