Rockway Wealth Partners logo

Rockway Wealth Partners

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Client assets under management

$26,573,000

Clients

107

12% high-net worth

Advisors

4

of 6 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

27

Low

Average account size

$248,346

About

Rockway Wealth Partners provides financial planning, portfolio management and wealth management services to individual clients (including high-net-worth individuals) and to retirement plan sponsors and participants. The firm offers ongoing advisory relationships, financial planning and a Qualified Retirement Plan program in addition to operating a proprietary wealth management wrap fee program.

The firm typically manages accounts on a discretionary, asset-allocation basis, using both Rockway-designed Strategic Wealth Management portfolios and model portfolios available through LPL’s research platform, with periodic rebalancing and continuous advice. Rockway also integrates held-away accounts into its advice process through a technology relationship with Pontera, allowing aggregation and analysis of external retirement plan and participant accounts.

What distinguishes Rockway from many peers is that it sponsors its own wrap fee program and names its advisory representatives as the program’s portfolio manager — a setup fewer team firms maintain. The firm manages roughly $26.6 million in discretionary assets with a four-advisor team serving about 100 clients, emphasizes retirement-plan expertise (staff hold plan-focused credentials) and discloses it is not serving as an ERISA Section 3(38) investment manager fiduciary for plan assets.

Client services

Financial planning Portfolio management Selection of other advisers Retirement plan advice

Expertise

General retirement planning Retirement income strategy College savings (529s, UTMA, etc.)

Occupation focus

Founder/Business Owner Retired

Fee options

Fixed

Fixed fees up to $20,000 for financial planning and consulting; up to $50,000 for qualified retirement plan program

Commissions

IARs may earn commissions from selling insurance products separately as licensed insurance agents

Project-based

Up to $250/hour for financial planning and consulting; up to $500/hour for qualified retirement plan consulting

Other

Minimum fee: Qualified Retirement Plan Program minimum fee of $10,000 (negotiable) Fee-only: Hourly fees up to $250/hour for financial planning and consulting; up to $500/hour for qualified retirement plan consulting

Main office location

Rockway Wealth Partners

15214 Ridgemont Drive

Urbandale IA 50323, United States

Number of offices

1

Most active in

Iowa · Missouri

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Brian T

Series 63, Series 65

Urbandale, IA

Rockway Wealth Partners

Brian Thompson is a financial advisor at Rockway Wealth Partners with 19 years of industry experience. He holds Series 63 and Series 65 licenses and has worked with firms including Wealth Advisors of Iowa, VisionPoint Advisory Group, and LPL Financial LLC. Thompson also serves in the Iowa Air National Guard. Rockway Wealth Partners is a state-registered investment adviser serving individuals, retirement plans, corporations, and trusts. The firm manages approximately $25.1 million in discretionary assets and offers portfolio management, financial planning, and retirement plan advisory services, utilizing proprietary model portfolios and LPL Research–designed strategies.

General retirement planning Retirement income strategy College savings (529s, UTMA, etc.) Founder/Business Owner Retired
user avatar

Jayden M

CFP®, Series 63

Urbandale, IA

Rockway Wealth Partners

Jayden Moore is a CFP® professional with six years of industry experience, currently serving as an advisor at Rockway Wealth Partners. Before joining Rockway in 2025, he worked with Northwestern Mutual in various capacities from 2020 to 2025 and had earlier roles at Mass Mutual in 2019. Outside of his advisory work, Moore is the president of Cedar Valley Young Professionals, a nonprofit organization based in Waterloo, Iowa. Rockway Wealth Partners is a state-registered investment adviser managing approximately $25.1 million in discretionary assets across around 90 client relationships. The firm offers financial planning, portfolio management, and qualified retirement plan advisory services, utilizing its own model portfolios alongside LPL Research–designed strategies and providing specialized retirement-plan services.

General retirement planning Retirement income strategy College savings (529s, UTMA, etc.) Founder/Business Owner Retired
user avatar

James S

Series 65

Urbandale, IA

Rockway Wealth Partners

James Strege is a financial advisor at Rockway Wealth Partners with a Series 65 designation and one year of industry experience. Prior to joining Rockway Wealth Partners in 2025, he held various roles in the food service and media industries, including positions at Iowa State Daily and several restaurants. Rockway Wealth Partners is a state-registered investment adviser serving individuals, retirement plans, corporations, trusts, and other entities. The firm provides financial planning, portfolio management, and qualified retirement plan advisory services, managing approximately $25.1 million in discretionary assets across about 90 client relationships.

General retirement planning Retirement income strategy College savings (529s, UTMA, etc.) Founder/Business Owner Retired
user avatar

Kevin M

Series 63, Series 65

Urbandale, IA

Rockway Wealth Partners

Kevin McGuire is a financial advisor at Rockway Wealth Partners with three years of industry experience. He holds Series 63 and Series 65 licenses. Outside of his advisory work, McGuire serves as president of M3 Marketing Inc., a commercial printing business he has led since 2018. Rockway Wealth Partners provides financial planning, portfolio management, and qualified retirement plan advisory services to individuals, retirement plans, corporations, trusts, and other entities. The firm manages approximately $25.1 million in discretionary assets and offers its own model portfolios alongside access to LPL Research–designed portfolios, with a focus on discretionary asset allocation and retirement-plan services.

General retirement planning Retirement income strategy College savings (529s, UTMA, etc.) Founder/Business Owner Retired
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