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Rockford Financial Planning

Updated today

Client assets under management

$72,206,415

Clients

118

25% high-net worth

Advisors

2

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

59

Typical

Average account size

$611,919

About

Rockford Financial Planning is a small advisory firm that serves individual clients — including high‑net‑worth households — and employer plan sponsors. The firm provides investment management, ongoing and limited‑scope financial planning, and retirement plan consulting, and generally charges asset‑based advisory fees for its services.

The adviser builds individually tailored portfolios and primarily employs a passive approach using low‑cost index mutual funds and exchange‑traded funds, implemented in accordance with client investment policy statements and reviewed regularly. Investment management is integrated with financial planning work that covers cash flow, tax, insurance, retirement and estate considerations and is monitored on an ongoing basis.

What is distinctive about Rockford is that it operates exclusively as a wrap‑fee program sponsor, bundling advice, execution and most brokerage and custodial costs under a single asset‑based fee — a model relatively uncommon among similar supported firms. The firm is also small in scale (two advisors managing about $79.7 million for roughly 118 clients), provides comprehensive planning at no separate charge for larger AUM households, and uses an institutional custodian platform that supplies both execution services and ancillary business support.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.)

Fee options

Percentage

$0 - $1,000,000: 1.10% $1,000,001 - $2,000,000: 0.95% $2,000,001 - $3,000,000: 0.85% $3,000,001 - $4,000,000: 0.75% $4,000,001 - $5,000,000: 0.65% $5,000,001+: 0.50%

Project-based

$250/hour

Other

Minimum fee: Ongoing Comprehensive Financial Planning minimum quarterly fee is $187.50 Fee-only: Ongoing Comprehensive Financial Planning fixed quarterly fee based on formula ([1.10% x Annual Income] ÷ 4), minimum $187.50, maximum $2,000 per quarter

Main office location

Rockford Financial Planning

Wilmington DE, United States

Number of offices

1

Most active in

Delaware · Maryland · Pennsylvania

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Connor M

Series 65

Wilmington, DE

Rockford Financial Planning

Connor Matheny is a financial advisor at Rockford Financial Planning in Wilmington, DE, holding a Series 65 designation with three years of industry experience. His prior work includes roles at Rockford Financial Planning and earlier employment outside the financial sector. Rockford Financial Planning serves individual and high-net-worth clients as well as employer plan sponsors, offering portfolio management, financial planning, and retirement plan consulting. The firm primarily uses passive, asset-class portfolios with index funds and ETFs and operates a wrap fee program that combines advisory, brokerage, and custody services.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.)

Kevin O

CFP®

Wilmington, DE

Rockford Financial Planning

Our goal is to be a trusted advisor to our clients, bringing simplicity to complicated financial matters. We have structured our business so that we ALWAYS act as a fiduciary and in your best interest. People are often surprised to learn that most financial planners are limited to when they act as a "fiduciary" and not through the entire advisor-client relationship. For these advisors their primary obligation is to the firm; their secondary obligation is to their client. At Rockford Financial Planning, it is our job and responsibility to get you and your family access to the best services and resources available in the industry, regardless of where they are housed. After developing a true understanding of each client’s circumstances and family dynamics, we use a disciplined approach to customize a comprehensive financial plan. Then we work together to manage your finances and investments with the plan serving as a map for a clear path forward. Our transparent fee schedule makes it easy to understand exactly how we get paid. We are "fee only," which should not be confused with "fee based." There are no hidden fees.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.)
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