Rockdale Financial Services, Inc.

Rockdale Financial Services serves individual and high‑net‑worth clients as well as pension and profit‑sharing plans, offering non‑discretionary investment advisory services and, when requested, standalone financial planning and consulting. The firm provides ongoing portfolio management largely through allocations to mutual funds, ETFs and unaffiliated independent managers, and delivers periodic reporting and reviews to clients.

The adviser operates principally on a non‑discretionary basis—its ADV discloses substantial non‑discretionary AUM—and therefore makes recommendations that require client approval before trades are executed; it also accepts trustee‑directed ERISA plan engagements and provides quarterly statements and consultative support. Rockdale employs both fundamental and technical analysis across long‑term, short‑term and trading strategies and may incorporate third‑party reporting tools that aggregate excluded assets for comprehensive reporting.

Distinctive aspects of the firm include a multi‑office operating structure (seven offices) and participation as a participating adviser in an unaffiliated wrap fee program sponsored by Beacon Capital Management, arrangements that can affect trade execution and commission negotiation for wrap accounts. The firm also discloses affiliations with registered representatives who may offer commission products through a broker‑dealer relationship, while stating that its advisory business remains fee‑based and such commission business is limited.