R
RLS Financial Services
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$22,432,592
Total clients
79
9% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
79
Average account size
$283,957
About
RLS Financial Services is a sole‑proprietorship independent adviser serving individuals and high‑net‑worth individuals across roughly 79 client relationships. The firm provides financial planning and portfolio management services and advises on mutual funds, fixed‑income securities, equities, ETFs, annuities and non‑U.S. securities; it also acts as the sponsor and portfolio manager for a wrap fee program (with a separate wrap program brochure).
The firm’s investment work is grounded in fundamental analysis and employs both long‑term and short‑term trading strategies, with implementation guided by each client’s Investment Policy Statement; financial planning engagements are generally delivered as a one‑time plan and reviewed upon completion. RLS Financial reports $22,432,592 in assets managed on a non‑discretionary basis and states it does not exercise investment discretion over client accounts.
Distinctive features include sponsorship of a wrap fee program (a service uncommon among peers) and the principal’s concurrent activities as a certified public accountant and an independent licensed insurance agent, which the brochure discloses can result in outside compensation and potential conflicts of interest. The firm custodies client assets primarily through Charles Schwab Advisor Services and discloses receipt of soft‑dollar benefits and other third‑party services that support its advisory business.
Client services
Financial planning
Portfolio management
Expertise
Annuities
College savings (529s, UTMA, etc.)
Debt management
Fee options
Between $100 and $250 per hour, negotiable
Account minimum: $5,000 (may be waived) Fee-only: Hourly fees between $100 and $250, negotiable
Main office location
RLS Financial Services
86 North Street
Bloomsbury NJ 08804, United States
Number of offices
1
Most active in
RLS Financial Services has reported serving >5 clients in these states in the last 12 months.
New Jersey
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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