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River City Wealth Management

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Client assets under management

$179,631,771

Clients

128

42% high-net worth

Advisors

2

of 4 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

64

High

Average account size

$1,403,373

About

River City Wealth Management provides discretionary wealth management and financial planning to individuals, high-net-worth clients, professionals, business owners, and retirement plans. The firm offers ongoing portfolio management and comprehensive planning services tailored during an initial consultation and periodic reassessments.

The firm’s investment approach emphasizes long-term, diversified allocations informed by macroeconomic analysis, manager due diligence for mutual funds and ETFs, and third‑party research; individual equities and bonds are selected with an eye toward multi-year holdings and risk characteristics. River City Wealth Management establishes client objectives and risk tolerance at onboarding and reviews accounts at least annually while trading opportunistically to meet strategy objectives.

Distinctive features include a compact, two-advisor team managing roughly $180 million in discretionary assets, with advisors holding CFP credentials and one advisor holding a CFA designation, despite the firm’s recent formation. The brochure discloses specific conflicts worth noting: the firm explicitly acknowledges an economic incentive when recommending IRA rollovers to its managed accounts and continues a legacy referral arrangement with Zoe Financial that results in ongoing referral payments; the firm also routinely recommends Schwab and receives custodial and other support services.

Client services

Financial planning Portfolio management

Expertise

Wealth management

Occupation focus

Founder/Business Owner

Fee options

Percentage

1.00% to 1.50% annually

Project-based

$250 to $500 per hour for financial planning services

Other

Minimum fee: $1,000 initial analysis fee

Main office location

River City Wealth Management

10175 Fortune Pkwy, Unit 603

Jacksonville FL 32256, United States

Number of offices

1

Most active in

Florida · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Brian H

CFP®, CFA®, Series 66

Jacksonville, FL

River City Wealth Management

Brian Hughes is a CFP® and CFA® credentialed financial advisor with 19 years of industry experience. He is currently with River City Wealth Management, where he has worked since 2019, following prior roles at Advisory Services Network, LLC and Madden Advisory Services, Inc. River City Wealth Management provides discretionary wealth management and financial planning services to individuals, professionals, business owners, and retirement plans. The firm employs a macroeconomic, long-term asset allocation approach utilizing third-party research and manager due diligence to construct diversified portfolios, typically implementing strategic allocations through mutual funds, ETFs, and individual securities.

Wealth management Founder/Business Owner
user avatar

Michelle B

CFP®, Series 66

Jacksonville, FL

River City Wealth Management

Michelle Barron is a CFP® and Series 66-licensed advisor with 17 years of industry experience. She has worked at River City Wealth Management since 2021 and previously at Advisory Services Network and Madden Advisory Services. Outside of financial advising, she manages a property management business in Jacksonville, Florida. River City Wealth Management provides discretionary wealth management and financial planning to individuals, professionals, business owners, and retirement plans. The firm employs a macroeconomic, long-term asset allocation approach using third-party research and manager due diligence to build diversified portfolios across equities, fixed income, mutual funds, and ETFs.

Wealth management Founder/Business Owner
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