Reliance Investing, Inc.

RELiANCE Investing provides discretionary, fee-based portfolio management, retirement planning and pension consulting to individuals, plan sponsors, trusts and similar clients. The firm emphasizes coordinated retirement advice and ongoing portfolio monitoring for individual clients and plan sponsors, and it accepts clients without a firm minimum account size.

The firm pursues diversified, systematic portfolios across global equities and fixed income with periodic rebalancing and active monitoring; investment recommendations can include mutual funds, ETFs, individual securities and, when suitable, higher‑risk instruments such as leveraged ETFs, options, non‑traded REITs and private placements. RELiANCE typically manages accounts on a discretionary basis but also offers nondiscretionary advice and implementation support, including coordination with custodians and recordkeepers.

Distinctive features include that several investment advisor representatives are also licensed insurance agents and may transact insurance outside advisory services, a practice the firm discloses and manages as a potential conflict of interest, and the firm’s client base is primarily non‑high‑net‑worth individuals rather than an affluent cohort. The brochure also discloses past disciplinary or legal matters involving principals, and the firm operates as a small team managing a modest asset base for roughly 147 clients.