Reliance Asset Management LLC

Reliance Asset Management LLC provides co-advisory asset management services to individuals, high‑net‑worth clients, trusts and estates by working with a third‑party portfolio manager. The firm assists clients in selecting model portfolios and implements ongoing discretionary model selection on behalf of clients.

RAM’s investment approach centers on model portfolios offered by its third‑party manager, which primarily use no‑load mutual funds, exchange‑traded funds, individual equities and cash instruments; the firm does not pick individual securities within those models. Client accounts are reviewed periodically, and the firm documents client goals and risk tolerances to guide model choice and rebalancing decisions.

Distinctive features include an affiliation with an insurance business: the firm’s managing member is a licensed insurance agent who spends a minority of his time selling insurance and receives commissions, a practice disclosed as a potential conflict of interest. The firm also commonly selects and refers clients to third‑party managers (including a named TPM), receiving a share of manager fees and certain non‑cash benefits such as technology and marketing support; additionally, RAM reports no assets under management and is newly registered.