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Reel Financial Planning

Updated today

Total assets under management

$4,799,143

Total clients

23

22% high-net worth

Total advisors

1

of 1 employees

Firm size

Independent

1 advisor

Average clients per advisor

23

Average account size

$208,658

About

Reel Financial Planning offers fee-only financial planning, project-based planning, and ongoing financial coaching to individuals and high-net-worth households, and may be engaged by organizations to provide coaching to members or employees. The firm delivers written or electronic financial plans and implementation recommendations but does not custody client assets or exercise trading authority.

The firm’s work is centered on comprehensive, client‑tailored planning that integrates cash flow, tax, estate, and investment considerations; methods described in the brochure include fundamental analysis, Modern Portfolio Theory, and a mix of passive and active fund selection to achieve appropriate asset allocation. Engagement options include one‑time projects, ongoing planning with semi‑annual reviews, and a “One‑Page Financial Plan” coaching product supported by planning software such as Elements or RightCapital.

Distinctive features relative to many peers include offering workshop or organizational coaching-style engagements and using hourly project billing and recurring fixed planning fees rather than percentage-of‑AUM charges. The firm also discloses the principal’s outside role as a tax preparer during tax season and identifies that relationship as a potential conflict that it intends to manage under its fiduciary obligations.

Client services

Financial planning Portfolio management Educational seminars or workshops

Expertise

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance

Fee options

Fixed

Project-Based Financial Planning fixed fees ranging from $0 to $20,000; Ongoing Financial Planning initial fee from $0 to $2,500; Financial Coaching monthly fixed fees $0 to $500

Project-based

$350 per hour for Project-Based Financial Planning and additional follow-up work

Other

Fee-only: Ongoing Financial Planning: Fixed monthly fees ranging from $0 to $2,000; Project-Based Financial Planning: Fixed fees ranging from $0 to $20,000 or hourly rate of $350/hour; Financial Coaching: Fixed monthly fees ranging from $0 to $500

Main office location

Reel Financial Planning

Midlothian VA, United States

Number of offices

1

Most active in

Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

DAN H

CFP®

Midlothian, VA

Reel Financial Planning

I specialize in navigating complex financial situations with clarity and confidence. I invest a substantial amount of time to fully understand each client’s unique goals and challenges - delivering thoughtful, tailored strategies that go far beyond a one-size-fits-all approach. I take an educational approach, with a goal of empowering the client to understand how their finances work and feel confident in the plan. Below is a glimpse into just a few of the complex, highly personalized planning journeys I’ve supported clients through. - Home purchase and sale analysis. - Whole life insurance review. - Tax planning. - Business planning. - Estate planning. - Employer stock benefits. Explain in plain English how an employer's Restricted Stock Units (RSU) plan or Employer Stock Purchase Plan (ESPP) work, including the tax implications of receiving benefits or selling stock. Create an investment plan for company stock, taking into account the size relative to total investment portfolio / net worth. - Funding child education costs (K-12 and/or College). - Manage inherited assets. Create a plan for distributing an Inherited IRA within the required window (10 years starting the year after death for a non-spouse beneficiary), considering the tax implications of withdrawals. Help direct funds towards the highest priority financial goals. - And much, much more! HOW I WORK: I offer advice without the need to manage investments. No account minimums. Expert planning, tailored to your needs – whether through hourly, project-based, or ongoing engagements. PLAN MORE, WORRY LESS. Career highlight... Helping clients achieve their financial and life goals, and along the way building a myriad of deeply personal and trusting relationships. Outside work hours, you will find me... Enjoying the great outdoors with my wife Kate, son Albert, and Standard Poodle Calvin. I do it all, but my first love is fly fishing. Education and Credentials - Bachelor of Science, The Ohio State University, with a concentration in Accounting - Certificate in Financial Planning, Bryant University Professional Organizations - Financial Planning Association (FPA) - National Association of Personal Financial Advisors (NAPFA) - XY Planning Network

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Married/Couples/Partners Young Families Gen Y/Millennials (Born 1980-1995)
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