Reel Financial Planning
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$4,799,143
Total clients
23
22% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
23
Average account size
$208,658
About
Reel Financial Planning offers fee-only financial planning, project-based planning, and ongoing financial coaching to individuals and high-net-worth households, and may be engaged by organizations to provide coaching to members or employees. The firm delivers written or electronic financial plans and implementation recommendations but does not custody client assets or exercise trading authority.
The firm’s work is centered on comprehensive, client‑tailored planning that integrates cash flow, tax, estate, and investment considerations; methods described in the brochure include fundamental analysis, Modern Portfolio Theory, and a mix of passive and active fund selection to achieve appropriate asset allocation. Engagement options include one‑time projects, ongoing planning with semi‑annual reviews, and a “One‑Page Financial Plan” coaching product supported by planning software such as Elements or RightCapital.
Distinctive features relative to many peers include offering workshop or organizational coaching-style engagements and using hourly project billing and recurring fixed planning fees rather than percentage-of‑AUM charges. The firm also discloses the principal’s outside role as a tax preparer during tax season and identifies that relationship as a potential conflict that it intends to manage under its fiduciary obligations.
Client services
Financial planning
Portfolio management
Educational seminars or workshops
Expertise
Business ownership considerations
Cash flow / budgeting
College savings (529s, UTMA, etc.)
General estate planning guidance
Fee options
Project-Based Financial Planning fixed fees ranging from $0 to $20,000; Ongoing Financial Planning initial fee from $0 to $2,500; Financial Coaching monthly fixed fees $0 to $500
$350 per hour for Project-Based Financial Planning and additional follow-up work
Fee-only: Ongoing Financial Planning: Fixed monthly fees ranging from $0 to $2,000; Project-Based Financial Planning: Fixed fees ranging from $0 to $20,000 or hourly rate of $350/hour; Financial Coaching: Fixed monthly fees ranging from $0 to $500
Main office location
Reel Financial Planning
Midlothian VA, United States
Number of offices
1
Most active in
Reel Financial Planning has reported serving >5 clients in these states in the last 12 months.
Virginia
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
LinkedIn
Facebook
Instagram
YouTube
Website
804-292-2192
Advisors at this firm
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