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Reed Financial Services, Inc.

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Client assets under management

$374,334,114

Clients

343

38% high-net worth

Advisors

4

of 10 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

86

High

Average account size

$1,091,353

About

Reed Financial Services, Inc. is an SEC‑registered advisory firm that serves individuals (including high‑net‑worth clients), trusts, pension and profit‑sharing plans, and business entities, managing roughly $389 million in client assets as of December 31, 2025. The firm provides discretionary investment management using core model portfolios, fee‑based financial planning, and project‑based institutional consulting.

The firm follows a team approach so multiple representatives and an Investment Committee participate in client intake, portfolio construction, and ongoing monitoring, typically using mutual funds and ETFs and applying principles of Modern Portfolio Theory. Accounts are generally managed on a discretionary, model‑based basis but may be customized or blended to meet more complex needs; Reed recommends Pershing as its preferred custodian for execution and custody.

A distinctive aspect of Reed is that several representatives also operate as registered broker‑dealer representatives and licensed insurance agents and the firm is registered as an insurance agency, so clients may occasionally be offered commission‑based securities or insurance products even though such sales historically represent a small portion of overall business. The firm discloses these dual roles and related conflicts of interest, and notes circumstances where commission‑bearing or insurance products included in managed assets may result in management‑fee waivers on those specific holdings — features prospective clients should consider when comparing peers.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Wealth management Retirement plans for business owners (SEP, solo 401k) Business succession planning Cash flow / budgeting Charitable giving & philanthropy

Occupation focus

Founder/Business Owner Retired Executive

Fee options

Fixed

Fixed fees up to $5,000 or more for Financial Planning and Consulting Services depending on scope and complexity.

Percentage

$1 - $500,000: 1.25% annually $500,001 - $2,000,000: 1.00% annually $2,000,001+: 0.85% annually

Commissions

Commission-based compensation received from sales of securities and insurance products by Representatives acting in separate capacities as registered representatives or insurance agents.

Project-based

Typically ranges from $100 to $400 per hour for Financial Planning and Consulting Services.

Other

Account minimum: $500,000

Main office location

Reed Financial Services, Inc.

5885 Landerbrook Drive, Suite 110

Cleveland OH 44124, United States

Number of offices

1

Most active in

Florida · Louisiana · North Carolina · Ohio · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Evan W

Series 66

Cleveland, OH

Reed Financial Services, Inc.

Evan Watson is a financial advisor at Reed Financial Services, Inc. in Cleveland, OH, holding a Series 66 designation with nine years of industry experience. His prior work includes roles at Cambridge Investment Research, Inc. and Cleveland State University. He also serves as an Investment Manager and Investment Adviser Representative at James Reed Financial Services, Inc., focusing on research, due diligence, and portfolio trading. Reed Financial Services provides investment management, financial planning, and consulting services to individuals, pension plans, trusts, charitable organizations, and businesses. The firm employs a team-based approach to portfolio construction, emphasizing diversified allocations using mutual funds and ETFs, with discretionary management aligned with Modern Portfolio Theory.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business succession planning Cash flow / budgeting Charitable giving & philanthropy Founder/Business Owner Retired Executive
user avatar

Liam S

CFP®

Cleveland, OH

Reed Financial Services, Inc.

Liam Studt is a CFP® professional with six years of industry experience, currently serving at Reed Financial Services, Inc. in Cleveland, OH. He has worked at APW Capital, Inc. since 2019 and has been associated with James Reed Financial Services, Inc. since 2017. Reed Financial Services, Inc. offers investment management, fee-based financial planning, and consulting services to individuals, pension and profit-sharing plans, trusts, charitable organizations, and businesses. The firm uses a team-based approach with an Investment Committee to manage diversified portfolios primarily through mutual funds and ETFs, tailoring solutions for clients with varying needs.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business succession planning Cash flow / budgeting Charitable giving & philanthropy Founder/Business Owner Retired Executive
user avatar

Amanda L

CFP®, Series 63

Cleveland, OH

Reed Financial Services, Inc.

Amanda Lisachenko is a CFP® with 26 years of experience in the financial services industry. She has been with Reed Financial Services, Inc. since 1998 and also serves as a registered representative at APW Capital, Inc. Outside of her advisory roles, she participates on the finance committee of St. Mary's of the Assumption in Mentor, Ohio. Reed Financial Services, Inc. provides investment management, financial planning, and consulting services to individuals, pension plans, trusts, charitable organizations, and businesses. The firm employs a team-based approach with an Investment Committee that emphasizes diversified, model-portfolio management primarily using mutual funds and ETFs, while offering customization for complex client needs.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business succession planning Cash flow / budgeting Charitable giving & philanthropy Founder/Business Owner Retired Executive
user avatar

Janet E

Series 66

Cleveland, OH

Reed Financial Services, Inc.

Janet Edwards is a financial advisor with Reed Financial Services, Inc. in Cleveland, OH, holding a Series 66 designation and 17 years of industry experience. She has worked at APW Capital, Inc. since 2015 and with James Reed Financial Services, Inc. dba Reed Financial Services since 2012. Reed Financial Services, Inc. provides investment management, financial planning, and consulting services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and businesses. The firm uses a team-based approach with diversified model portfolios primarily composed of mutual funds and ETFs, managing accounts on a discretionary basis consistent with Modern Portfolio Theory.

Wealth management Retirement plans for business owners (SEP, solo 401k) Business succession planning Cash flow / budgeting Charitable giving & philanthropy Founder/Business Owner Retired Executive
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