Reed Financial, LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$20,581,815
Total clients
14
7% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
14
Average account size
$1,470,130
About
Reed Financial is a small independent advisory firm that serves individuals, high-net-worth clients and business entities. It provides discretionary asset management and ongoing financial planning, and also offers ERISA plan services for qualified retirement plans (including 401(k), 403(b), pension, cash balance and deferred compensation plans) and may act as a limited-scope 3(21) fiduciary.
The firm constructs portfolios tailored to each client’s goals, time horizon and risk tolerance using a mix of fundamental, technical, charting and cyclical analysis, and it may engage sub-advisors to manage all or part of client assets under Reed Financial’s discretionary authority. Fees are charged as a percentage of assets under management and the firm provides ongoing monitoring, reporting and periodic reviews with no stated account minimum.
Compared with peers, Reed Financial’s pension consulting and ERISA 3(21) services are notable, since only a minority of similar solo independent advisers offer formal retirement-plan consulting, IPS development, plan monitoring and participant education. The firm is a solo practitioner managing roughly $20.6 million for a small client base, and the adviser discloses significant outside business activities as an insurance producer (about 30% of time) and a commercial lending broker (about 35% of time), which may lead to customary separate compensation.
Client services
Financial planning
Portfolio management
Pension consulting
Selection of other advisers
Expertise
Wealth management
Retirement plans for business owners (SEP, solo 401k)
Fee options
ERISA Plan Services fees may be charged as a flat fee or a percentage not exceeding 1%; negotiable.
$0 - $500,000: 1.50% annually $500,001 - $1,000,000: 1.25% annually $1,000,001 - $1,500,000: 1.10% annually $1,500,001 - $5,000,000: 1.00% annually $5,000,001+: Negotiable
Commissions received from insurance products sold by Steven Reed as an insurance agent separate from advisory fees.
Main office location
Reed Financial, LLC
Urbandale IA, United States
Number of offices
1
Most active in
Reed Financial, LLC has reported serving >5 clients in these states in the last 12 months.
Iowa
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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