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Reed Capital Management, LLC

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Client assets under management

$54,250,152

Clients

117

26% high-net worth

Advisors

1

of 4 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

117

Very High

Average account size

$463,677

About

Reed Capital Management is a small registered investment adviser with one advisor managing about $54.4 million for 117 clients, primarily individuals, high-net-worth individuals and charitable organizations. The firm provides discretionary asset management and portfolio management services, and it may refer clients to third‑party money managers when appropriate.

The firm’s investment process is grounded in modern portfolio theory and documented investment policy statements tailored to each client’s objectives, with strategies that can include long- and short-term purchases, trading, and option writing (including covered and uncovered strategies). Reed Capital generally manages accounts on a discretionary basis and requires the use of a specified custodian while documenting client-imposed investment restrictions.

Noteworthy elements include acting as the sponsor of a wrap fee program, a relatively uncommon role for firms of this type, and an affiliation with an insurance business through which the firm’s owner may offer insurance products (about two hours per month of that activity), a relationship the brochure discloses as a potential conflict of interest. The firm also requires custody at a designated broker, does not routinely vote client proxies (clients receive and vote their own proxies), and discloses arrangements to share fees when referring clients to third‑party managers.

Client services

Portfolio management

Expertise

Options & derivatives strategies

Fee options

Percentage

Annual investment advisory fee based on total assets under management not to exceed 2.0%

Other

Minimum fee: RCM may waive its minimum fee and/or charge a lesser investment advisory fee based on certain criteria; specific minimum fee amount not stated

Main office location

Reed Capital Management, LLC

Boise ID, United States

Number of offices

2

Most active in

California · Idaho · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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