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Redwood Money

Updated today

Client assets under management

$87,407,099

Clients

108

31% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

54

Typical

Average account size

$809,325

About

Redwood Money is a small state‑registered advisory firm managing roughly $87 million for about 100 individual, high‑net‑worth, charitable, and business clients. The firm provides integrated investment management and financial planning services, offered both on an ongoing basis and as project‑based or hourly engagements, and also conducts educational seminars and speaking engagements.

The firm primarily implements goal‑based, passive investment strategies built around diversified, low‑cost ETFs and mutual funds and applies both strategic and tactical asset allocation. It uses third‑party platforms and outside managers to implement portfolios, typically with discretionary trading authority, and provides periodic plan reviews and monitoring as part of its ongoing advisory relationships.

Redwood Money’s practices include several features that differ from many peers: it maintains a minimum annual client fee and generally ties ongoing financial planning to an investment management relationship, and it requires clients to use specific custodial platforms (Betterment or Charles Schwab) for investment management services. The firm has also emphasized personal‑trading and conflict disclosures in its code of ethics, and it places an operational focus on client education through frequent seminars and webinars.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement withdrawal strategies

Occupation focus

Executive Founder/Business Owner Technology Professional

Demographic focus

Mid-Career Professionals Established Professionals

Fee options

Fixed

Project-based financial planning fees typically range from $6,000 to $12,000

Percentage

$0 - $1,000,000: 0.95% $1,000,001 - $2,000,000: 0.85% $2,000,001 - $5,000,000: 0.75% $5,000,001+: 0.65%

Project-based

$450 per hour

Subscriptions

Ongoing financial planning monthly fees ranging from $500 to $2,500

Other

Minimum fee: $8,000 per client relationship annually, may be waived at firm's discretion Fee-only: Financial planning fees ranging from $500 to $2,500 per month ongoing; project-based fees $6,000 to $12,000; hourly fees $450/hour

Main office location

Redwood Money

San Jose CA, United States

Number of offices

3

Most active in

California · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jeffrey C

CFP®, Series 65

San Jose, CA

Redwood Money

Jeffrey Clark is a CFP® with eight years of experience in financial advising, currently with Redwood Money, LLC since 2021. He previously worked at BrightPlan LLC for five years and has experience in property management through ETL Property Management. Outside of his advisory role, he has been involved in real estate investments that occasionally require active management. Redwood Money, LLC manages approximately $60 million in discretionary assets for around 100 clients, including individuals, charitable organizations, and businesses. The firm follows a primarily passive investment approach based on Modern Portfolio Theory, utilizing low-cost index ETFs and mutual funds within goal-based asset allocation frameworks, and offers financial planning along with educational seminars.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement withdrawal strategies Executive Founder/Business Owner Technology Professional Mid-Career Professionals Established Professionals
user avatar

Chengkuo C

Series 65

San Jose, CA

Redwood Money

Chengkuo Chen is a financial advisor at Redwood Money with a Series 65 designation and no prior industry experience. Before joining Redwood Money, he worked at Oracle, Inc. for 17 years and held roles at the Union School District and Crowdstaffing supporting Google, Inc. He took a sabbatical from 2023 to 2024. Redwood Money, LLC is a state-registered advisory firm managing approximately $60 million in discretionary assets for about 100 clients, including individuals, charitable organizations, and businesses. The firm offers investment management and financial planning services, focusing on a primarily passive investment approach using low-cost index ETFs and mutual funds within goal-based asset allocation frameworks.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement withdrawal strategies Executive Founder/Business Owner Technology Professional Mid-Career Professionals Established Professionals
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