Red Crane Wealth Management, LLC logo

Red Crane Wealth Management, LLC

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Client assets under management

$146,533,106

Clients

155

39% high-net worth

Advisors

3

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

52

Typical

Average account size

$945,375

About

Red Crane Wealth Management provides discretionary asset management, investment consulting and standalone financial planning to individuals, high‑net‑worth clients, trusts, estates and charitable organizations, and it uses third‑party sub‑advisors to implement certain client portfolios. In addition to individual wrap accounts, the firm acts as general partner and investment adviser to a privately offered pooled investment fund.

The firm manages wrap accounts on an individualized basis while employing a mix of asset allocation, sector allocation, long‑ and short‑term trading techniques and derivative strategies; clients may place reasonable restrictions on holdings. Its private fund strategy is described as flexible and unconstrained, seeking long positions in global companies with near‑term catalysts while selectively shorting fundamental or technical dislocations and emphasizing downside‑risk mitigation.

What is distinctive about Red Crane relative to many supported peers is the combination of sponsoring a wrap fee program while also serving as a private fund adviser and operating pooled investment vehicles—arrangements that are relatively uncommon in this group. The firm discloses that the private fund involves performance‑based compensation and investor eligibility and withdrawal restrictions typical of non‑public funds, and it maintains internal oversight and reporting procedures to address potential allocation and conflicts arising from differing fee arrangements.

Client services

Financial planning Portfolio management

Expertise

Active portfolio management Options & derivatives strategies Private / alternative investments Concentrated stock management

Occupation focus

Founder/Business Owner

Fee options

Fixed

Flat fees range from $3,000 to $10,000 for financial planning and consulting services

Project-based

Up to $400 per hour for financial planning and consulting services

Performance-based

20% incentive allocation on net income for Private Fund investors, with high water mark; No performance fees for Wrap Accounts

Other

Account minimum: $500,000 Fee-only: Hourly fee up to $400/hour; Flat fees from $3,000 to $10,000 for financial planning and consulting services

Main office location

Red Crane Wealth Management, LLC

3000 El Camino Real, Building 4, Suite 200

Palo Alto CA 94306, United States

Number of offices

1

Most active in

California · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jeffrey W

CFP®, Series 66

Palo Alto, CA

Red Crane Wealth Management, LLC

Jeffrey Wu is a CFP® with 21 years of industry experience, currently serving at Red Crane Wealth Management, LLC since 2016. He previously worked at Ameriprise Financial Services, Inc. from 2005 to 2016. Red Crane Wealth Management primarily serves individual and high-net-worth clients, as well as trusts, estates, and charitable organizations. The firm offers individualized portfolio management through a wrap fee program, standalone financial planning, and advisory services to pooled investment vehicle clients, employing a flexible investment strategy that includes the use of derivatives and alternative approaches.

Active portfolio management Options & derivatives strategies Private / alternative investments Concentrated stock management Founder/Business Owner
user avatar

Derek L

CFP®, Series 66

Palo Alto, CA

Red Crane Wealth Management, LLC

Derek Lew is a CFP® with 21 years of industry experience, currently serving as an advisor at Red Crane Wealth Management, LLC since 2019. Prior to joining Red Crane, he worked at Prudential Investment Management Services LLC and Prudential Insurance Company of America from 2015 to 2019. Red Crane Wealth Management primarily serves individual and high-net-worth clients, as well as trusts, estates, and charitable organizations, offering individualized portfolio management, financial planning, and advisory services. The firm sponsors a wrap fee program and acts as general partner and adviser to a private investment fund that employs a flexible, unconstrained strategy using derivatives and alternative investments.

Active portfolio management Options & derivatives strategies Private / alternative investments Concentrated stock management Founder/Business Owner
user avatar

Brent W

CFP®, Series 66

Palo Alto, CA

Red Crane Wealth Management, LLC

Brent Woolsey is a CFP® with 21 years of industry experience, currently serving as an advisor at Red Crane Wealth Management, LLC since 2016. Prior to this, he worked at Ameriprise Financial Services, Inc. for 12 years. He holds the Series 66 designation and is based in Palo Alto, CA. Red Crane Wealth Management serves individual and high-net-worth clients, as well as trusts, estates, and charitable organizations, offering portfolio management, financial planning, and advisory services. The firm sponsors a wrap fee program and manages a private investment fund with a flexible, unconstrained strategy that includes global investments, selective short positions, derivatives, and alternative strategies.

Active portfolio management Options & derivatives strategies Private / alternative investments Concentrated stock management Founder/Business Owner
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