Rebalance LLC logo

Rebalance LLC

Updated today

Client assets under management

$1,783,481,200

Clients

636

31% high-net worth

Advisors

8

of 17 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

80

High

Average account size

$2,804,216

About

Rebalance provides investment management, financial planning, and decision-support services to individuals, high‑net‑worth clients, retirement plans, and pooled vehicles through its Rebalance360 program (Invest360, Plan360, Advise360). The firm manages both taxable and tax‑deferred accounts, offers a branded 401(k)/pension service (BetterK), and bundles written financial planning for clients meeting its asset threshold.

The firm’s investment approach is a strategic asset‑allocation framework that emphasizes long‑term rebalancing and a small universe of ETFs organized into seven model portfolios; a client “diagnostic” (quantitative and qualitative) is used to set risk tolerance and document recommended allocations. Rebalance generally manages accounts on a discretionary basis and directs clients to custody and execution at Charles Schwab or Fidelity.

Noteworthy among peers, Rebalance manages a substantially large asset base with a compact advisory team, producing relatively high AUM per advisor and maintaining a broader office footprint than is typical for similar firms. The firm publishes uncompensated client testimonials under the SEC Marketing Rule, uses a formal investment advisory committee to review its models, and offers a separate, more personalized service for a limited number of clients that can include individual equities and fixed‑income holdings beyond the standard ETF models.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Passive / index investing Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k)

Fee options

Percentage

$0 - $1,000,000: 0.75% $1,000,000 - $2,000,000: 0.65% $2,000,000 - $5,000,000: 0.50% $5,000,000 - $7,500,000: 0.50% $7,500,000 - $15,000,000: 0.25% $15,000,000+: 0.12%

Other

Account minimum: $1,000,000

Main office location

Rebalance LLC

635 Bryant Street, #6

Palo Alto CA 94301, United States

Number of offices

11

Most active in

Alabama · Alaska · Arizona · California · Colorado · Connecticut · District of Columbia · Florida · Idaho · Illinois · Indiana · Louisiana · Maine · Maryland · Massachusetts · Michigan · Missouri · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · Texas · Virginia · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Scott P

Series 65

Bethseda, MD

Rebalance LLC

Scott Puritz is a financial advisor with Rebalance LLC in Chevy Chase, MD, holding a Series 65 designation and 11 years of industry experience. He has been with Rebalance LLC since 2012. Rebalance LLC provides investment management, financial planning, and decision-support through its Rebalance360 program to individuals, retirement plans, pooled vehicles, and charitable organizations. The firm manages approximately $1.56 billion in discretionary assets across several hundred accounts, employing a strategic asset allocation framework with a focus on ETFs and model portfolios.

Passive / index investing Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k)
user avatar

Svetlana K

Series 65

Palo Alto, CA

Rebalance LLC

Svetlana Kot is a financial advisor at Rebalance LLC in Palo Alto, CA, holding a Series 65 designation with two years of industry experience. Prior to joining Rebalance in 2023, she worked at Eqitrade Limited and has a background including roles at Tulsa Ballet Theatre Inc. and Integrity Gaming Corp. Rebalance LLC provides investment management, financial planning, and decision-support services to individuals, retirement plans, pooled vehicles, and charitable organizations. The firm uses a strategic asset allocation framework focused on ETFs within seven model portfolios and manages approximately $1.56 billion in discretionary assets across several hundred accounts.

Passive / index investing Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k)
user avatar

Matthew J

CFP®, Series 65

Sacramento, CA

Rebalance LLC

Matthew Jude is a CFP® with five years of industry experience and is currently an advisor at Rebalance LLC. His prior experience includes roles at Lucas Group Financial Planners, Amazon, United Parcel Service, Black Sheep Bar & Grill, and Morris & Garritano Insurance Agency. Rebalance LLC provides investment management and financial planning services to individuals, retirement plans, pooled vehicles, and charitable organizations, managing approximately $1.56 billion in discretionary assets. The firm uses a strategic asset allocation framework centered on ETFs and offers both a standardized Rebalance360 program and personalized wealth management services.

Passive / index investing Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k)
user avatar

Mitchell T

Series 65

Palo Alto, CA

Rebalance LLC

Mitchell Tuchman is a financial advisor at Rebalance LLC with 17 years of industry experience. He holds a Series 65 designation and has worked at Rebalance since 2011. Prior to that, he was associated with MarketRiders, Inc. and has been involved with Jacksonnet, LLC since 2000. Rebalance LLC provides investment management, financial planning, and decision-support services to individuals, retirement plans, pooled vehicles, and charitable organizations. The firm manages approximately $1.56 billion in discretionary assets across a limited number of ETFs organized into model portfolios, employing a strategic asset allocation and long-term rebalancing approach.

Passive / index investing Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k)
user avatar

Daniel M

Series 65

Beverly Hills, CA

Rebalance LLC

Daniel Mavraides is a financial advisor at Rebalance LLC in Los Angeles, CA, holding a Series 65 designation with six years of industry experience. He has worked at several firms, including Evoke Advisors and INbalance Advisors, before joining Rebalance in 2024. Rebalance LLC provides investment management, financial planning, and decision-support services through its Rebalance360 program to individuals, retirement plans, pooled vehicles, and charitable organizations. The firm manages approximately $1.56 billion in discretionary assets across several hundred accounts, employing a strategic asset allocation framework with a focus on ETFs and long-term rebalancing.

Passive / index investing Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k)
user avatar

Sonja B

CFP®, Series 65

Palo Alto, CA

Rebalance LLC

Sonja Breeding is a CFP® with 13 years of industry experience, currently serving as an advisor at Rebalance LLC since 2021. Prior to joining Rebalance, she worked at Homewood Capital Management, Inc. from 2008 to 2021. She holds a California insurance license but is not actively engaged in insurance sales. Rebalance LLC provides investment management, financial planning, and decision-support through its Rebalance360 program to individuals, retirement plans, pooled vehicles, and charitable organizations. The firm manages approximately $1.56 billion in discretionary assets across several hundred accounts, employing a strategic asset allocation framework focused on ETFs and long-term rebalancing.

Passive / index investing Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k)
user avatar

Christie W

CFP®, Series 63, Series 65

El Dorado Hills, CA

Rebalance LLC

Christie Whitney is a CFP® with 13 years of industry experience, currently serving as an advisor at Rebalance LLC since 2016. Prior to this, she took two years away from the industry as a stay-at-home mom. Outside of her advisory role, she assists with bookkeeping for her husband’s consulting business. Rebalance LLC provides investment management, financial planning, and decision-support services to individuals, retirement plans, pooled vehicles, and charitable organizations. The firm manages approximately $1.56 billion in discretionary assets, employing a strategic asset allocation framework with a long-term rebalancing approach primarily focused on ETFs organized into seven model portfolios.

Passive / index investing Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k)
user avatar

Sarah B

Series 65

Santa Barbara, CA

Rebalance LLC

Sarah Brandon is a financial advisor at Rebalance LLC in Santa Barbara, CA, holding a Series 65 designation with 16 years of industry experience. She has been with Rebalance LLC since 2011 and previously worked at Marketriders, Inc. from 2009 to 2016. Rebalance LLC provides investment management, financial planning, and decision-support services through its Rebalance360 program to individuals, retirement plans, pooled vehicles, and charitable organizations. The firm manages approximately $1.56 billion in discretionary assets across several hundred accounts, employing a strategic asset allocation framework focused on ETFs and model portfolios with a long-term rebalancing approach.

Passive / index investing Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k)
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