RAPIDS FINANCIAL LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$5,730,982
This total excludes 1 entity clients. Entities are clients such as corporations, partnerships, or trusts.
Total clients
45
0% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
45
Average account size
$127,355
About
Rapids Financial provides discretionary wealth management and comprehensive financial planning for individual and high‑net‑worth clients, including retirement account advice and portfolio management. The firm structures customized portfolios and engages in ongoing client contact to align investments with clients’ goals and risk tolerance.
The advisor emphasizes a long‑term, fundamental analysis approach and generally constructs portfolios using low‑cost, diversified mutual funds and exchange‑traded funds, while also using individual stocks, bonds and, at times, unaffiliated independent managers. Rapids Financial sponsors a wrap fee program that bundles securities transaction costs and related services into a single asset‑based fee and conducts oversight of any independent managers it recommends.
Notably, the firm is a small, solo practice with roughly $5.7 million in assets under management and about 45 clients, and it generally does not serve non‑high‑net‑worth individual clients — a client mix that is less common among peers. The principal devotes a portion of time to providing tax and accounting services through a separate accounting firm, and the advisor maintains an institutional custodial relationship that provides technology and operational support.
Client services
Financial planning
Portfolio management
Selection of other advisers
Expertise
Wealth management
Fee options
$0 - $250,000: 1.25% $250,001 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.85% $2,000,001 - $3,000,000: 0.75% $3,000,001+: 0.65%
Fee-only: Wealth management fees based on tiered AUM schedule; fees paid quarterly in advance; fees negotiable at discretion of Advisor
Main office location
RAPIDS FINANCIAL LLC
3960 Broadmoor Avenue Southeast
Kentwood MI 49512, United States
Number of offices
1
Most active in
RAPIDS FINANCIAL LLC has reported serving >5 clients in these states in the last 12 months.
Michigan
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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