R.O.I.

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Client assets under management

$89,273,226

Clients

166

23% high-net worth

Advisors

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

Typical

Average account size

$537,791

About

R.O.I. primarily serves individual clients and couples, managing roughly $97 million across about 160 client relationships and offering active investment management, comprehensive financial planning, active retirement planning, and ongoing client communications such as a monthly “Taking Care of You” newsletter. Clients with $50,000 or more in assets under management receive the full suite of services; smaller accounts receive core investment management and limited reporting.

The firm manages accounts on a discretionary basis using model allocations that range from Ultra Aggressive to Protective, a proprietary Best Funds List, tactical asset allocation, regular rebalancing, and tax‑aware loss harvesting. R.O.I. executes through Fidelity’s Investment Adviser Network and explicitly incorporates independent mutual fund rating software and external financial publications into its process for identifying top‑quartile funds for client portfolios.

Distinctive features include a family‑managed, committee delivery model in which multiple supervised persons participate in client work and meetings, and an emphasis on direct client access and communications. The ADV also documents client‑facing marketing elements — including referral credits, regular newsletters, use of client perspectives in marketing materials, and the firm’s reliance on third‑party ratings and research to support its Best Funds List — practices that are less common among similar small advisory teams.

Client services

Financial planning Portfolio management

Expertise

Active portfolio management Tax-loss harvesting Income planning General retirement planning Wealth management

Demographic focus

Mid-Career Professionals Approaching retirement

Fee options

Percentage

$0 - $250,000: 1.250% $250,001 - $500,000: 1.000% $500,001 - $750,000: 0.750% $750,001 - $1,000,000: 0.500% $1,000,001+: 0.250%

Other

Account minimum: $50,000 Fee-only: Fees are based solely on percentage of assets under management; no commissions or other compensation accepted.

Main office location

R.O.I.

2901 W Bluegrass Blvd Suite 200 99

Lehi UT 84043, United States

Number of offices

Most active in

Texas · Utah

Disclosures

Business activities & affiliations

Is not active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure

Quick links

Facebook Website 801-785-3254

Advisors at this firm

Benjamin O

CFP®

Lindon, UT

R.O.I.

Benjamin Olson is a CFP® professional with 17 years of industry experience. He has been with R.O.I. since 2005, where he serves as one of two advisors at the firm. R.O.I. is a family-managed advisory firm based in Lindon, UT, serving individual clients and couples across a range of wealth levels. The firm offers active investment management and comprehensive financial planning, utilizing a proprietary Best Funds List updated monthly and a hands-on approach that includes individualized quarterly reporting and regular client communications.

Active portfolio management Tax-loss harvesting Income planning General retirement planning Wealth management Mid-Career Professionals Approaching retirement

Ronald O

Series 63

Lehi, UT

R.O.I.

Ronald Olson is a financial advisor at R.O.I. with 32 years of industry experience. He has been with Ronald Olson, Inc. since 1992. He holds a Series 63 designation. R.O.I. is a family-managed advisory firm serving individual clients and couples, including both high-net-worth and non-HNW households. The firm offers active investment management and comprehensive financial planning, utilizing a proprietary Best Funds List updated monthly and providing individualized quarterly reporting and regular client communications.

Active portfolio management Tax-loss harvesting Income planning General retirement planning Wealth management Mid-Career Professionals Approaching retirement

Joseph O

CFP®

Lindon, UT

R.O.I.

Joseph Olson is a CFP® professional with 17 years of industry experience. He has been with R.O.I., a family-managed advisory firm in Lindon, UT, since 2003. R.O.I. serves individual clients and couples, including both high-net-worth and non‑HNW households, offering active investment management, comprehensive financial planning, and retirement planning. The firm manages client accounts on a discretionary basis using Fidelity’s Investment Adviser Network, focusing on no-load mutual funds and ETFs selected through a proprietary Best Funds List updated monthly with independent mutual-fund ratings.

Active portfolio management Tax-loss harvesting Income planning General retirement planning Wealth management Mid-Career Professionals Approaching retirement

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