Purpose Financial Planning LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$12,223,039
Total clients
79
51% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
79
Average account size
$154,722
About
Purpose Financial Planning serves individual and institutional clients, including high-net-worth individuals and businesses, and provides portfolio management and comprehensive financial planning services. The firm manages client assets and prepares written financial plans and project-based planning on a fixed-fee basis, and it works with clients on retirement, tax, insurance, estate, and college-planning matters.
The firm employs both passive and active management, builds policy-driven asset allocations, and implements portfolios using ETFs, mutual funds, and individual equities while monitoring macroeconomic indicators and market valuations. Techniques cited in the brochure include fundamental, technical, and cyclical analysis, periodic rebalancing, and consultation with outside economists and portfolio managers to inform security selection and asset-class comparisons.
What is noteworthy about this small, state-registered advisory firm is that it sponsors a wrap-fee program, an arrangement relatively uncommon among peers, and that its adviser is licensed to offer life, disability, long‑term care insurance and annuities and may receive commissions for those products. The firm also provides an annual plan update for managed clients and participates in institutional custodian programs, which are disclosed in the brochure and can affect how services and third‑party benefits are delivered.
Client services
Expertise
Fee options
Complete Financial Plan: $950 or $1,250; Financial Planning on a project basis: $500; Financial Plan update: $500 or $750
$70,000 - $100,000: 1.30% $100,001 - $250,000: 1.20% $250,001 - $500,000: 1.00% $500,001 - $750,000: 0.90% $750,001 - $1,000,000: 0.80% $1,000,000 - $2,500,000: 0.70% $2,500,000+: 0.60%
Commissions received for life, annuity, long-term care, disability and Medicare insurance products sold by principal
Account minimum: $10,000
Most active in
Illinois
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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