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Pruneyard Financial Group, Inc.

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Client assets under management

$76,829,189

Clients

166

22% high-net worth

Advisors

1

of 2 employees

Firm type

Independent

1 advisor

Clients per advisor

166

Very High

Average account size

$462,826

About

Pruneyard Financial Group, Inc. serves individual and high‑net‑worth clients, pension and profit‑sharing plans, and small businesses, offering discretionary portfolio management through its PFG Money Management Program as well as financial planning. The firm is also separately registered as an accountancy corporation and provides tax planning and preparation services to advisory clients for separate compensation.

Investment management is delivered on a discretionary basis through the firm‑sponsored wrap‑fee program, with client accounts custodied at Fidelity or Schwab and quarterly reporting to clients. Portfolio construction uses a blend of charting, fundamental, technical, quantitative and qualitative analysis and may include long‑ and short‑term positions and option strategies such as covered calls and spreads when appropriate.

What is distinctive about the firm is the combination of roles: it both sponsors and manages its own wrap program and is registered to provide accounting services — including tax preparation by a firm CPA who devotes a portion of time to those services — a configuration that is uncommon among supported peers. The firm operates at a modest scale (one advisor and roughly 166 clients), which shapes its service model and custodial relationships.

Client services

Financial planning Portfolio management

Expertise

Options & derivatives strategies Wealth management

Fee options

Percentage

Up to 1.25% annually (maximum rate)

Main office location

Pruneyard Financial Group, Inc.

22801 Longdown Road

Cupertino CA 95014, United States

Number of offices

1

Most active in

California

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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