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Prudent Management Associates

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Client assets under management

$1,004,697,094

Clients

210

75% high-net worth

Advisors

5

of 13 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

42

Low

Average account size

$4,784,272

About

Prudent Management Associates provides discretionary portfolio management and limited consulting services to high-net-worth individuals, charitable institutions, foundations, endowments, and corporate plans, managing approximately $1.23 billion for about 210 clients through a small team of advisors. Clients receive monthly custodial statements and quarterly performance and transaction reports, and advisory fees are charged as a percentage of assets under management.

The firm constructs client accounts from a roster of primarily low-cost, no-load mutual funds (with ETFs used only in limited circumstances) and offers four risk-based model portfolios—Small, Moderate, Substantial, and All-Equity—tailored by asset allocation and rebalanced as needed. Fund selection combines quantitative screening, interviews with fund personnel, and a proprietary modeling process overseen by an investment committee that meets regularly to review allocations and market conditions.

Compared with many peers, the firm’s public communications include client testimonials and references to third‑party ratings in its advertising and on its website, an approach that is relatively uncommon among similar team advisers. It also differs from many peers in overseeing more than $1 billion of client assets with a compact advisory team, and employees commonly invest alongside clients while the firm retains a policy of not voting proxies on clients’ behalf.

Client services

Financial planning Portfolio management

Expertise

Passive / index investing

Fee options

Fixed

Flat fee consulting services offered in narrowly defined circumstances

Percentage

$0 - $1,000,000: 0.75% $1,000,001 - $5,000,000: 0.65% $5,000,001+: 0.50%

Other

Account minimum: $1,000,000

Main office location

Prudent Management Associates

2001 Market Street, Suite 3910

Philadelphia PA 19103, United States

Number of offices

1

Most active in

California · District of Columbia · Florida · Maryland · New Jersey · New York · Pennsylvania

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Edward S

Series 63

Philadelphia, PA

Prudent Management Associates

Edward Snitzer is a financial advisor at Prudent Management Associates with 34 years of industry experience. He holds the Series 63 designation and has been with Prudent Management Associates and affiliated firms since the early 1980s. Prudent Management Associates serves high-net-worth individuals and a variety of institutional clients, providing discretionary portfolio management and limited consulting services. The firm manages approximately $1.14 billion across about 216 client relationships, employing a structured investment approach centered on low-cost mutual funds and model-based portfolio construction overseen by an Investment Committee.

Passive / index investing
user avatar

Daniel B

CFA®

Philadelphia, PA

Prudent Management Associates

Daniel Berkowitz is a CFA® charterholder and financial advisor at Prudent Management Associates with six years of industry experience. He joined Prudent Management Associates in 2019 after four years at Vanguard. Prudent Management Associates serves high-net-worth individuals and institutional clients, offering discretionary portfolio management and limited consulting services. The firm manages approximately $1.14 billion using model risk-based portfolios primarily composed of low-cost mutual funds, guided by proprietary quantitative models and an Investment Committee.

Passive / index investing
user avatar

Richard L

Series 63, Series 65

Philadelphia, PA

Prudent Management Associates

Richard Lerch is a financial advisor with Prudent Management Associates in Philadelphia, PA, holding Series 63 and Series 65 designations and bringing 20 years of industry experience. He has worked at Prudent Management Associates since 2008 and at Prudent Brokerage Associates since 2010. Prudent Management Associates serves high-net-worth individuals and institutional clients, including corporate pension plans and charitable organizations, providing discretionary portfolio management and limited consulting services. The firm utilizes low-cost mutual funds and model risk-based portfolios, combining quantitative models with Investment Committee oversight.

Passive / index investing
user avatar

Keith H

CFP®

Philadelphia, PA

Prudent Management Associates

Keith Hardman is a CFP® professional with seven years of industry experience. He has worked at Prudent Management Associates since 2018 and previously spent four years at Bryn Mawr Trust. He is based in Philadelphia, PA. Prudent Management Associates serves high-net-worth individuals and institutional clients, including corporate pension plans and charitable organizations, offering discretionary portfolio management and limited consulting services. The firm uses low-cost, low-turnover mutual funds structured through proprietary quantitative models and discretionary oversight, managing approximately $1.14 billion across about 216 client relationships.

Passive / index investing
user avatar

Fred S

Series 65

Philadelphia, PA

Prudent Management Associates

Fred Snitzer is a financial advisor with Prudent Management Associates in Philadelphia, PA, holding a Series 65 designation and 23 years of industry experience. He has been with Prudent Management Associates since 2002, where he is part of a six-advisor team. Prudent Management Associates serves high-net-worth individuals and institutional clients such as corporate pension and profit-sharing plans, charitable institutions, foundations, and endowments. The firm provides discretionary portfolio management and limited consulting services, managing approximately $1.14 billion across about 216 client relationships, and employs a portfolio construction approach based on low-cost mutual funds, proprietary quantitative models, and discretionary oversight by an Investment Committee.

Passive / index investing
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