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Prudent Investors

Updated today

Client assets under management

$515,799,473

Clients

670

23% high-net worth

Advisors

3

of 8 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

223

Very High

Average account size

$769,850

About

Prudent Investors provides discretionary investment management, financial planning, limited‑scope consulting and expert‑witness services for fiduciaries, public guardians, individuals, high‑net‑worth clients, trusts and estates. The firm reports approximately $515.8 million in discretionary assets under management and establishes written investment plans and client profiles before implementing strategies.

Portfolios are constructed primarily with exchange‑traded funds and, when available, institutional mutual fund share classes to manage costs, and the firm’s discipline is grounded in Modern Portfolio Theory with an emphasis on inflation‑adjusted total return. Accounts are managed on a discretionary basis and the firm may use derivatives, options, short‑term trades and short positions as part of its risk‑management and tactical adjustments.

Prudent Investors offers periodic educational seminars and workshops at no charge to clients and prospects, with materials noting that attendance does not create an advisory relationship, and it provides forensic investment reviews and expert‑witness work in matters related to fiduciary duty and securities litigation. The firm’s explicit focus on serving public and professional fiduciaries and on designing portfolios with UPIA/UPAIA total‑return considerations distinguishes its practice from many peers.

Client services

Financial planning Portfolio management Newsletters or periodicals Educational seminars or workshops Forensic fiduciary research

Expertise

Concentrated stock management Tax-loss harvesting College savings (529s, UTMA, etc.) Annuities

Fee options

Percentage

up to 1.4% annually

Project-based

Financial planning and consulting services billed at $425 per hour; Expert witness services billed at $750 per hour.

Other

Account minimum: $250,000 Fee-only: Investment management fees charged as a percentage of assets under management, up to 1.4% annually; Financial planning and consulting fees billed hourly or fixed negotiated fees; Expert witness services billed at $750 per hour.

Main office location

Prudent Investors

22932 El Toro Rd.

Lake Forest CA 92630, United States

Number of offices

1

Most active in

Arizona · California · Colorado · Hawaii · Idaho · Louisiana · Michigan · Nevada · Utah

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jared O

Series 65

Lake Forest, CA

Prudent Investors

Jared Ong is a financial advisor with Prudent Investors in Lake Forest, CA, holding a Series 65 designation and 14 years of industry experience. He has been with Prudent Investors Network since 2010. Prudent Investors is an SEC-registered investment adviser serving individuals, high-net-worth clients, fiduciaries, trusts, estates, and institutions. The firm focuses on discretionary portfolio management guided by client profiles and investment plans, using a total-return approach based on Modern Portfolio Theory and primarily allocating to ETFs and institutional mutual funds.

Concentrated stock management Tax-loss harvesting College savings (529s, UTMA, etc.) Annuities
user avatar

Jeremy L

Series 65

Lake Forest, CA

Prudent Investors

Jeremy Lau is a financial advisor at Prudent Investors with a Series 65 designation and eight years of industry experience. He worked at Deutsche Bank AG for six years before joining Prudent Investors Network in 2017. Outside of his advisory role, Lau teaches an online Investment Management course at Cal State Fullerton. Prudent Investors is an SEC-registered investment adviser serving individuals, high-net-worth clients, fiduciaries, trusts, estates, and institutions. The firm offers discretionary portfolio management, financial planning, and consulting services, employing a total-return investment approach based on Modern Portfolio Theory with allocations primarily to ETFs and institutional mutual funds.

Concentrated stock management Tax-loss harvesting College savings (529s, UTMA, etc.) Annuities
user avatar

Anna Y

CFA®, Series 63

Lake Forest, CA

Prudent Investors

Anna Yen is a CFA® charterholder and Series 63 licensee with one year of industry experience. She currently works at Prudent Investors and has previously been involved with Epollo, Jupai Investment Group, and has owned WLA Designs LLC, a marketing and financial services consulting business. Yen serves as Finance and Investment Committee Chair/Treasurer for the Down Syndrome Diagnosis Network. Prudent Investors is an SEC-registered advisory team providing discretionary portfolio management, financial planning, and consulting to individuals, high-net-worth clients, fiduciaries, trusts, estates, and institutions. The firm emphasizes total-return portfolios based on Modern Portfolio Theory, using ETFs and institutional mutual funds across a range of models from conservative to growth, and employs various risk management tools as appropriate.

Concentrated stock management Tax-loss harvesting College savings (529s, UTMA, etc.) Annuities
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