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Prota Financial

Updated today

Client assets under management

$269,982,568

Clients

673

13% high-net-worth

Advisors

13

of 13 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

52

Typical

Average account size

$401,163

About

Prota Financial provides discretionary investment management and financial planning to individuals, high‑net‑worth clients, and small businesses. The firm reports $270 million in regulatory assets under management and delivers portfolio management, planning, and ongoing client reviews through a team of registered Investment Adviser Representatives.

The firm employs model-based portfolio management, using seven stated models that include ETF, equity, and two Sharia‑compliant portfolios; private or alternative investments are considered on a case‑by‑case basis. Investment analysis blends fundamental analysis and Modern Portfolio Theory, portfolios are rebalanced periodically (generally quarterly), and Prota routes custody and execution through a single, required custodian relationship with Charles Schwab for managed accounts.

Compared with many multi‑team advisers, Prota is notable for operating on a discretionary‑only basis and for offering explicitly Sharia‑compliant model options alongside conventional models. Operational practices that distinguish the firm include use of a centralized trading team (with limited personal trading windows), allowance for undirected/unmanaged client subaccounts that hold restricted or self‑traded securities, and participation in lead‑generation/referral programs such as SmartVestor and SmartAsset.

Client services

Portfolio management

Expertise

Private / alternative investments

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Fee options

Percentage

$0 - $1,000,000: 1.00% $1,000,000 - $3,000,000: 0.75% $3,000,000+: 0.50%

Main office location

Prota Financial

1980 Post Oak Blvd, Suite 200

Houston TX 77056-3845, United States

Number of offices

20

Most active in

Louisiana · Massachusetts · Nebraska · South Carolina · Texas · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Qingkun X

Series 63, Series 65

Houston, TX

Prota Financial

Qingkun Xu is a financial advisor at Prota Financial with seven years of industry experience. He holds the Series 63 and Series 65 credentials. Prior to joining Prota Financial in 2022, he worked at J.P. Morgan Securities and JPMorgan Chase Bank, N.A. from 2019 to 2022. Xu is also the owner of Promethean Design & Marketing, a non-investment related advertising and graphic design business. Prota Financial provides discretionary investment management and financial planning services to individuals, high-net-worth clients, and small businesses. The firm employs model-based portfolio management, including Sharia-compliant options, and manages regulatory assets of approximately $270 million.

Private / alternative investments
user avatar

Brandon K

Series 66

Norwood, MA

Prota Financial

Brandon Krol is a financial advisor at Prota Financial with two years of industry experience. He holds a Series 66 designation and previously worked at Bank of America and Merrill for three years. Prota Financial provides discretionary investment management and financial planning to individuals, high-net-worth clients, and small businesses, employing model-based portfolio management with both conventional and Sharia-compliant options. The firm manages $270 million in assets and operates exclusively on a discretionary basis through a team of registered advisers.

Private / alternative investments
user avatar

Andrew E

Series 65

Simpsonville, SC

Prota Financial

Andrew Edwards is a financial advisor at Prota Financial with two years of industry experience. He holds a Series 65 designation and has a background that includes service in the United States Air Force and roles at Lockheed Martin. Prota Financial provides discretionary investment management and financial planning to individuals, high-net-worth clients, and small businesses. The firm manages $270 million in assets and employs model-based portfolio management, including Sharia-compliant options, combining fundamental analysis with Modern Portfolio Theory.

Private / alternative investments
user avatar

Mark Anthony J

Series 65

Houston, TX

Prota Financial

Mark Anthony Jiro is a financial advisor at Prota Financial in Houston, TX, holding a Series 65 designation with three years of industry experience. He previously worked at Management Solutions, Wood, Parsons Corporation, and completed a job search period before joining Prota Financial. Prota Financial provides discretionary investment management and financial planning to individuals, high-net-worth clients, and small businesses. The firm employs model-based portfolio management, including Sharia-compliant options, and manages $270 million in regulatory assets through a team of 13 advisors.

Private / alternative investments
user avatar

Adam P

Series 66

Houston, TX

Prota Financial

Adam Patten is a financial advisor at Prota Financial with five years of industry experience. He holds a Series 66 designation and previously worked at Thrivent Financial and Thrivent Investment Management Inc. Prior to his financial career, he served 14 years in the US Army. Prota Financial provides discretionary investment management and financial planning to individuals, high-net-worth clients, and small businesses. The firm employs model-based portfolio management, including Sharia-compliant options, and manages $270 million in regulatory assets.

Private / alternative investments
user avatar

Andrew T

Series 65

Ruston, LA

Prota Financial

Andrew Taylor is a financial advisor at Prota Financial with a Series 65 designation and three years of industry experience. His prior roles include positions at Ramsey Solutions and the Gerson Lehrman Group. Prota Financial provides discretionary investment management and financial planning to individuals, high-net-worth clients, and small businesses. The firm uses model-based portfolio management with options including ETF, equity, and Sharia-compliant portfolios, and conducts portfolio rebalancing generally on a quarterly basis.

Private / alternative investments
user avatar

Lindsey E

Series 65

Houston, TX

Prota Financial

Lindsey Elliff is a financial advisor at Prota Financial in Houston, TX, holding a Series 65 designation with four years of industry experience. She has worked at Prota Financial since 2021 and previously held roles at Job Search, Practice Solutions, UpWeb, and Advanced Footcare. Prota Financial provides discretionary investment management and financial planning to individuals, high-net-worth clients, and small businesses. The firm employs model-based portfolio management, including Sharia-compliant options, and manages $270 million in regulatory assets under management.

Private / alternative investments
user avatar

Jeffrey F

Series 65

Omaha, NE

Prota Financial

Jeffrey Fisher is a financial advisor at Prota Financial in Omaha, NE, holding a Series 65 designation with three years of industry experience. Prior to joining Prota Financial, he worked at PricewaterhouseCoopers, LLP for three years. He is also involved in accounting and CPA work through Etaxnotes, LLC, dedicating approximately 12 hours per week to this activity. Prota Financial provides discretionary investment management and financial planning services primarily to individuals, high-net-worth clients, and small businesses. The firm uses model-based portfolio management, including Sharia-compliant options, and manages approximately $270 million in assets.

Private / alternative investments
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Taylor W

Series 65

Houston, TX

Prota Financial

Taylor Wickman is a financial advisor at Prota Financial in Houston, TX, holding a Series 65 license with two years of industry experience. He has been with Prota Financial since 2023 and is also involved in a family business, JAG Aviation, where he manages accounts receivable. Prota Financial provides discretionary investment management and financial planning to individuals, high-net-worth clients, and small businesses. The firm uses model-based portfolio management, including Sharia-compliant options, and conducts portfolio rebalancing with a centralized trading team.

Private / alternative investments
user avatar

Katherine M

Series 65

Houston, TX

Prota Financial

Katherine Morrison is a financial advisor with Prota Financial in Houston, TX, holding a Series 65 designation and three years of industry experience. Prior to joining Prota Financial in 2022, she worked in education roles including positions at St. Theresa Catholic School and Spring Branch ISD. Prota Financial provides discretionary investment management and financial planning to individuals, high-net-worth clients, and small businesses. The firm employs model-based portfolio management, including Sharia-compliant options, and manages approximately $270 million in regulatory assets.

Private / alternative investments
user avatar

Bryan H

Series 63, Series 66

Redmond, WA

Prota Financial

Bryan Hays is a financial advisor with Prota Financial in Redmond, WA, holding Series 63 and Series 66 licenses and bringing 21 years of industry experience. He has worked at Prota Financial since 2017 and previously spent seven years at Merrill. Outside of his advisory role, Bryan is a co-founder of Capital 148, a software company. Prota Financial provides discretionary investment management and financial planning to individuals, high-net-worth clients, and small businesses. The firm utilizes model-based portfolio management, including ETF, equity, and Sharia-compliant portfolios, and manages $270 million in regulatory assets under management.

Private / alternative investments
user avatar

Fernando D

Series 66

Houston, TX

Prota Financial

Fernando Diaz is a financial advisor at Prota Financial with 17 years of industry experience. He holds the Series 66 designation and previously worked at Ameriprise Financial Advisors Inc. and JPMorgan Securities LLC. Diaz has been with Prota Financial since 2017. Prota Financial offers discretionary investment management and financial planning services to individuals, high-net-worth clients, and small businesses. The firm employs model-based portfolio management, including Sharia-compliant options, and uses a centralized trading team with a focus on fundamental analysis and Modern Portfolio Theory.

Private / alternative investments
user avatar

Mark R

Series 66

Houston, TX

Prota Financial

Mark Radulovich is a Series 66-licensed advisor at Prota Financial with 12 years of industry experience. He has worked at Prota Financial since 2016 and previously held positions at Bank of America and Merrill. Radulovich is also a co-founder of Capital 148, a software company. Prota Financial provides discretionary investment management and financial planning to individuals, high-net-worth clients, and small businesses. The firm uses model-based portfolio management, including Sharia-compliant options, and manages $270 million in regulatory assets.

Private / alternative investments
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