Prosperity Planning and Advisory, LLC

Prosperity Planning and Advisory, LLC is a newly formed, California-registered investment adviser that intends to serve individuals, families, and small business owners with portfolio management, retirement and education planning, ESG and tax‑efficient investing, and comprehensive financial planning. As of the brochure date the firm reported no client assets under management and will begin soliciting clients upon regulatory approval.

The firm describes a long-term, goals-driven investment approach that emphasizes strategic asset allocation and diversified, low‑cost funds, and it offers both discretionary portfolio management and one‑time or project‑based financial planning. It uses an automated custodial platform to implement trading, rebalancing, and tax‑loss harvesting while supplementing those tools with fundamental analysis and customized planning models.

Noteworthy deviations from many peers in the investment‑manager category include the firm’s plan to offer public educational seminars and workshops and to provide hourly or fixed‑fee planning options alongside its asset‑based management — services that are relatively uncommon for firms in this classification. The brochure also discloses an atypical governance arrangement (the majority owner does not serve as the managing member), a management person’s separate, non‑advisory insurance‑licensing activity, and a disclosed historical legal matter that was later dismissed.