Prospera Financial Services, inc. logo

Prospera Financial Services, inc.

Updated today

Client assets under management

$10,726,125,063

Clients

18,706

33% high-net-worth

Advisors

266

of 333 employees

Firm type

Multi-team

30-300 advisors or >$3B in AUM

Clients per advisor

70

Typical

Average account size

$573,406

About

Prospera Financial Services, Inc. is an enterprise‑scale adviser and dually registered broker‑dealer that serves a broad mix of individuals (including high‑net‑worth clients), corporate and charitable entities, and retirement plans, managing roughly $12.4 billion through about 207 advisors across approximately 140 offices. The firm offers investment advisory and financial planning services across multiple delivery vehicles, including firm‑sponsored wrap and allocation programs, third‑party model and SMA/UMA platforms, and advisor‑managed models.

Prospera’s representatives construct and implement portfolios using a combination of firm models, third‑party sub‑advisers, and customizable allocations; accounts may be managed on a discretionary or non‑discretionary basis with ongoing monitoring and periodic rebalancing. Clients may receive advice and implementation through various sponsored platforms (Summit, Schwab, Envestnet, SEI, AssetMark, Wells Fargo, RBC), and the firm describes a process that includes screening, evaluation, portfolio construction and ongoing oversight.

Distinctive features disclosed in the brochure include Prospera’s dual adviser/broker‑dealer status and the fact that many of its investment advisor representatives are also licensed to sell securities and insurance, so they may receive transaction‑based commissions, 12b‑1 trails, and insurance commissions in addition to asset‑based advisory fees. The firm has previously advertised predecessor performance and disclosed an SEC consent order (relating to AlphaSector predecessor performance) and a $100,000 penalty; it also relies heavily on clearing‑custodian relationships and cash‑sweep and revenue‑sharing arrangements (notably with WFCS and RBC), which the brochure identifies as potential conflicts of interest.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Founder/Business Owner Retired

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Fee options

Fixed

Flat fees may apply for financial planning services; specific amounts not disclosed in brochure.

Percentage

$0+: up to 2.15% annually (Schwab Models max fee) $0+: varies by program and sub-advisor; specific tiers not disclosed in brochure

Commissions

Commission charges apply for brokerage and insurance services offered separately via affiliated broker-dealer and insurance agency.

Project-based

Hourly fees may apply for financial planning consultations; specific amounts not disclosed in brochure.

Performance-based

Performance-based fees are reported in SEC Part 1; specific terms not detailed in brochure.

Other

Fee-only: Typically based on percentage of assets under management, wrap fees, or fixed fees for financial planning program.

Main office location

Prospera Financial Services, inc.

5429 Lbj Freeway, Suite 750

Dallas TX 75240, United States

Number of offices

140

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Shawn B

Series 63, Series 66

Dallas, TX

Prospera Financial Services, inc.

Shawn Baxter is a financial advisor at Prospera Financial Services, Inc. with 24 years of industry experience. He holds the Series 63 and Series 66 designations. His prior experience includes roles at Avantax Investment Services, Inc. and 1st Global Capital Corp. Prospera Financial Services, Inc. serves a diverse client base including individuals, corporate and charitable entities, and retirement plans. The firm manages approximately $12.4 billion through about 207 advisors, offering investment advisory and financial planning services via multiple platforms and customizable portfolio solutions.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Danielle H

Series 63, Series 66

Crown Point, IN

Prospera Financial Services, inc.

Danielle Helfrich is a financial advisor with Prospera Financial Services, Inc. and holds the Series 63 and Series 66 designations. She has 23 years of industry experience, including prior roles at National Life Group, Equity Services Inc, Charles Schwab, and Raymond James Financial Services. Outside of her advisory work, she volunteers with P.E.O. International, an educational support organization for women. Prospera Financial Services, Inc. is an enterprise-scale firm serving individuals, corporate and charitable entities, and retirement plans. The firm manages approximately $12.4 billion across 207 advisors and offers investment advisory and financial planning services through multiple platforms and customizable portfolio solutions.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Benjamin S

Series 66

Incline Village, NV

Prospera Financial Services, inc.

Benjamin Sloves is a financial advisor with Prospera Financial Services, Inc., holding a Series 66 designation and seven years of industry experience. Prior to joining Prospera in 2020, he worked at Morgan Stanley and Morgan Stanley Private Bank from 2017 to 2020. Outside of his advisory role, he owns Ben Sloves Clothing and Shoe Wholesale, a wholesale clothing and shoe business. Prospera Financial Services, Inc. is an enterprise-scale adviser and dually registered broker-dealer managing approximately $12.4 billion through about 207 advisors across roughly 140 offices. The firm serves a diverse client base including individuals, corporate and charitable entities, and retirement plans, offering investment advisory and financial planning services across multiple platforms and customizable portfolio solutions.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Catherine L

Series 66

St. Louis, MO

Prospera Financial Services, inc.

Catherine Lampe is a financial advisor at Prospera Financial Services, Inc. with 18 years of industry experience. She holds a Series 66 designation and has worked at Saleeby & Associates since 2007, in addition to her current role at Prospera. Prospera Financial Services, Inc. is an enterprise-scale firm serving individuals, corporate and charitable entities, and retirement plans, managing approximately $12.4 billion through about 207 advisors. The firm offers investment advisory and financial planning services across multiple platforms, combining firm models, third-party sub-advisers, and customizable allocations for both discretionary and non-discretionary account management.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Carolyn F

Series 63, Series 65

Dallas, TX

Prospera Financial Services, inc.

Carolyn French is a financial advisor with Prospera Financial Services, Inc., holding Series 63 and Series 65 credentials and bringing 40 years of industry experience. She worked at UBS Financial Services from 2008 to 2018 before joining Prospera in 2018. Outside of her advisory role, she advises family members on patents and inventions through her sole proprietorship and serves on multiple nonprofit boards, including the Shining Light Foundation, where she is president. Prospera Financial Services, Inc. is an enterprise-scale firm serving a diverse client base that includes individuals, corporate and charitable entities, and retirement plans. The firm offers a range of investment advisory and financial planning services, utilizing firm-sponsored and third-party platforms to construct and manage portfolios on both discretionary and non-discretionary bases.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Nikki B

Series 63, Series 66

Farmers Branch, TX

Prospera Financial Services, inc.

Nikki Brooks is a financial advisor with Prospera Financial Services, Inc., holding Series 63 and Series 66 licenses and bringing 21 years of industry experience. She has been with Prospera since 2015. Outside of her advisory role, she is the owner of TAG 22 Enterprises LLC, where she provides psychology-informed coaching and consulting. Prospera Financial Services, Inc. is an enterprise-scale adviser and dually registered broker-dealer serving individuals, corporate and charitable entities, and retirement plans. The firm manages approximately $12.4 billion through about 207 advisors across 140 offices, offering investment advisory and financial planning services via multiple platforms and customizable portfolio solutions.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Edward B

Series 63, Series 65

Metairie, LA

Prospera Financial Services, inc.

Edward Bush is a financial advisor with Prospera Financial Services, Inc. He holds Series 63 and Series 65 licenses and has 45 years of industry experience. Prior to joining Prospera in 2021, he spent 32 years at Dorsey & Company, Inc. Outside of his advisory role, Bush co-owns and manages two family ranches in South Texas, which have been in his family for generations. Prospera Financial Services, Inc. is an enterprise-scale firm serving individuals, corporate and charitable entities, and retirement plans. The firm manages approximately $12.4 billion through 207 advisors and offers a range of investment advisory and financial planning services using multiple delivery platforms and model portfolios.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Sonya P

Series 66

Southgate, MI

Prospera Financial Services, inc.

Sonya Palumbo is a financial advisor with Prospera Financial Services, Inc., holding a Series 66 designation and 25 years of industry experience. Her prior work includes roles at CETERA Advisor Networks LLC and Summit Brokerage Services Inc. She is also a registered sales assistant at Taylor & Associates LLC. Prospera Financial Services, Inc. is an enterprise-scale adviser and dually registered broker-dealer serving individuals, including high-net-worth clients, corporate and charitable entities, and retirement plans. The firm manages approximately $12.4 billion through about 207 advisors across 140 offices, offering investment advisory and financial planning services through various platforms and customizable portfolio strategies.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Jason B

Series 63, Series 65

Dallas, TX

Prospera Financial Services, inc.

Jason Bednarz is a financial advisor with Prospera Financial Services, Inc. in McKinney, TX. He holds Series 63 and Series 65 licenses and has 29 years of industry experience. He has been with Prospera Financial Services since 2009. Prospera Financial Services is an enterprise-scale adviser and dually registered broker-dealer serving individuals, corporate and charitable entities, and retirement plans. The firm manages approximately $12.4 billion through about 207 advisors across 140 offices, offering a range of investment advisory and financial planning services delivered through multiple platforms and customizable portfolio solutions.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Chris S

Series 63, Series 66

Paradise Valley, AZ

Prospera Financial Services, inc.

Chris Stocks is a financial advisor with Prospera Financial Services, Inc., holding Series 63 and Series 66 licenses and bringing 30 years of industry experience. His prior roles include positions at Morgan Stanley Private Bank, N.A. and Morgan Stanley Smith Barney LLC. Outside of his advisory work, he is involved in several non-investment business ventures, including managing interests in hospitality and motorsports companies. Prospera Financial Services, Inc. is an enterprise-scale advisory and broker-dealer firm serving individuals, corporate and charitable entities, and retirement plans. The firm offers a range of investment advisory and financial planning services through multiple platforms, utilizing a combination of firm and third-party models with discretionary and non-discretionary management options.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Anthony O

Series 66

Aliso Viejo, CA

Prospera Financial Services, inc.

Anthony Ossola is a financial advisor at Prospera Financial Services, Inc. with 25 years of industry experience. He holds the Series 66 designation and previously worked at Wells Fargo Advisors Financial Network LLC for 11 years. Outside of his advisory role, he volunteers as a citizen scientist documenting inland waterways for Earth Views Inc. Prospera Financial Services, Inc. is an enterprise-scale firm serving a diverse client base including individuals, corporate and charitable entities, and retirement plans. The firm manages approximately $12.4 billion through about 207 advisors and offers a range of investment advisory and financial planning services across multiple platforms and delivery vehicles.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Gary L

Series 66

Swansea, IL

Prospera Financial Services, inc.

Gary London is a financial advisor at Prospera Financial Services, Inc. with 20 years of industry experience. He holds a Series 66 designation and previously worked at Cutter & Company, Inc. for 17 years. Outside of his advisory role, he is involved in a business renting inflatable bounce houses and slides. Prospera Financial Services, Inc. is an enterprise-scale firm serving individuals, corporate and charitable entities, and retirement plans. The firm manages approximately $12.4 billion through about 207 advisors and offers investment advisory and financial planning services across multiple platforms and delivery vehicles.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Charles P

Series 63, Series 65

Redlands, CA

Prospera Financial Services, inc.

Charles Painter II is a financial advisor at Prospera Financial Services, Inc. with 44 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Painter, Smith & Gorian, Inc. for 40 years before joining Prospera and Painter, Smith and Amberg Inc. in 2024. Prospera Financial Services, Inc. is an enterprise-scale adviser and dually registered broker-dealer serving individuals, corporate and charitable entities, and retirement plans. The firm manages approximately $12.4 billion through about 207 advisors across 140 offices, offering investment advisory and financial planning services through various platforms and customizable portfolio strategies.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Leslie L

Series 63, Series 65

Bend, OR

Prospera Financial Services, inc.

Leslie Lamotte is a financial advisor with Prospera Financial Services, Inc. in Bend, OR, holding Series 63 and Series 65 credentials and bringing 26 years of industry experience. Prior to joining Prospera in 2021, Leslie worked at LPL Financial and Ek Riley Investments, LLC. Leslie is also involved with Cascade Wealth Management and participates in an Amazon Associates affiliate program through Pinterest. Prospera Financial Services, Inc. is an enterprise-scale adviser and dually registered broker-dealer serving individuals, corporate and charitable entities, and retirement plans. The firm manages approximately $12.4 billion through 207 advisors, offering investment advisory and financial planning services across multiple platforms with customizable portfolio construction and ongoing oversight.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

John C

Series 63, Series 65

Macon, GA

Prospera Financial Services, inc.

John Crook is a financial advisor with Prospera Financial Services, Inc. in Macon, GA, holding Series 63 and Series 65 credentials and bringing 29 years of industry experience. He has been with Prospera since 2015. Outside of his advisory role, Crook serves on the board of the Georgia Industrial Children's Home Foundation and is involved in entrepreneurial activities, including a land clearing business and ownership of a real estate holdings company. Prospera Financial Services, Inc. is an enterprise-scale firm serving individuals, corporate and charitable entities, and retirement plans, managing approximately $12.4 billion through about 207 advisors. The firm provides investment advisory and financial planning services via multiple platforms and combines firm models, third-party sub-advisers, and customizable allocations for portfolio management.

Wealth management Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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