Professional Investment Counsel, Inc

Professional Investment Counsel provides portfolio management and ongoing advice focused on stocks and fixed‑income securities for individuals, trusts, individual retirement accounts, foundations, endowments and corporate/public pension plans. The firm manages primarily discretionary accounts (the brochure reports approximately 95% discretionary assets) and generally requires a $100,000 minimum to open an account.

The firm employs a top‑down macroeconomic approach, using in‑house economic and fundamental analysis to select sectors and securities, and favors larger, higher‑quality, dividend‑paying U.S.-listed equities alongside high‑grade fixed‑income instruments when indicated. Portfolios are constructed with a low turnover, guided by a maintained “Current Holdings” list that supplies the bulk of client accounts, and the firm does not engage in options, futures, short selling, private placements or non‑U.S. listings not traded on U.S. exchanges.

Distinctive aspects include a long operating history (founded in 1973) and a very small advisory team in which the firm’s two supervised persons conduct ongoing account reviews and trading decisions. The firm operates on a fee‑only basis, has no broker‑dealer affiliations or soft‑dollar arrangements, does not take custody of client assets, and directs most clients to a single custodian (resulting in over 90% of client accounts held there).