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Professional Financial Management, Inc.

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Client assets under management

$115,520,555

Clients

164

23% high-net worth

Advisors

3

of 5 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

55

Typical

Average account size

$704,394

About

Professional Financial Management, Inc. serves primarily individual investors—including high‑net‑worth clients—as well as a range of institutional and fiduciary clients such as pension and profit‑sharing plans, trusts, estates, and business entities. The firm provides discretionary portfolio management alongside tiered planning services (investment management, abbreviated financial planning, and comprehensive wealth advisory), separately managed accounts, and standalone portfolio reviews.

PFM implements investment decisions using fundamental and cyclical analysis and allocates across a set of defined strategies that include fixed‑income, municipal income, a paid‑to‑wait income approach, hedged public equity exposures, and a “best ideas” equity portfolio, typically accessed via mutual funds, ETFs, and other pooled vehicles that may employ derivatives or shorting. It incorporates outside employer retirement accounts into its analysis and planning but does not obtain discretionary authority over those outside accounts, and it monitors client portfolios on an ongoing basis with reviews determined by advisors.

Distinctive features for a firm of this size include a compact three‑advisor team holding professional designations (multiple CFP designees and a CFA charterholder) and an explicit practice of treating cash as an asset class and retaining defensive cash positions when deemed appropriate. The brochure also highlights limits on cryptocurrency activity—PFM does not exercise discretionary authority to purchase cryptocurrencies and will only pursue such investments with client authorization—and a comprehensive wealth advisory offering that includes Monte Carlo retirement analysis, insurance and long‑term care reviews, estate flow charts, and coordination with other professionals.

Client services

Financial planning Portfolio management

Expertise

College savings (529s, UTMA, etc.) Retirement withdrawal strategies Disability insurance Long-term care insurance Life insurance needs analysis

Fee options

Percentage

$0 - $100,000: 1.20% $100,001 - $500,000: 1.00% $500,001 - $1,000,000: 0.90% $1,000,001 - $2,500,000: 0.80% $2,500,001 - $5,000,000: 0.70% $5,000,001+: 0.60%

Project-based

Portfolio Review: $250 per hour

Other

Fee-only: Financial Planning Fees: $50 per quarter (Level II), $1,500 initial fee plus $125 per quarter thereafter for Wealth Advisory with Investment Management; $4,500 initial fee plus $500 per quarter if comprehensive financial planning only (Level III)

Main office location

Professional Financial Management, Inc.

W6184 Aerotech Drive, Suite A

Appleton WI 54914, United States

Number of offices

1

Most active in

Texas · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Mark V

CFP®, Series 63

Appleton, WI

Professional Financial Management, Inc.

Mark Vanderlinden is a CFP® with 16 years of experience at Professional Financial Management, Inc. in Appleton, WI, where he has worked since 2010. Outside of his advisory role, he is involved in a family-owned beef farm. Professional Financial Management, Inc. serves individuals, trusts, estates, pension and profit-sharing plans, charitable organizations, and business entities with portfolio management, financial planning, and wealth advisory services. The firm employs a multi-strategy investment approach combining fundamental and cyclical analysis and provides comprehensive planning deliverables alongside ongoing account monitoring.

College savings (529s, UTMA, etc.) Retirement withdrawal strategies Disability insurance Long-term care insurance Life insurance needs analysis
user avatar

Donald S

CFA®, Series 63, Series 65

Appleton, WI

Professional Financial Management, Inc.

Donald Swain is a CFA® charterholder with 16 years of industry experience, currently serving as an advisor at Professional Financial Management, Inc. in Appleton, WI, where he has worked since 2010. Outside of his advisory role, he is a one-third member of Algo Properties LLC, a real estate limited liability company. Professional Financial Management, Inc. provides portfolio management, financial planning, and wealth advisory services to individuals, trusts, estates, pension and profit-sharing plans, charitable organizations, and business entities. The firm employs a multi-strategy investment approach that includes fundamental and cyclical analysis, offering clients discretionary trading for managed accounts and comprehensive planning deliverables.

College savings (529s, UTMA, etc.) Retirement withdrawal strategies Disability insurance Long-term care insurance Life insurance needs analysis
user avatar

Kirt R

CFP®, Series 63

Appleton, WI

Professional Financial Management, Inc.

Kirt Rezek is a CFP® professional with 18 years of industry experience, currently serving at Professional Financial Management, Inc. in Appleton, WI, where he has worked since 2010. He holds a Series 63 license and is a 33.3% member of Algo Properties, an LLC involved in real estate ownership. Professional Financial Management, Inc. provides portfolio management, financial planning, and wealth advisory services to individuals, trusts, estates, pension and profit-sharing plans, charitable organizations, and business entities. The firm employs a multi-strategy investment approach that includes discretionary and non-discretionary account management, combining fundamental and cyclical analysis with various named strategies implemented through mutual funds, ETFs, and separately managed accounts.

College savings (529s, UTMA, etc.) Retirement withdrawal strategies Disability insurance Long-term care insurance Life insurance needs analysis
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