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Probity Advisors, Inc.

Updated today

Client assets under management

$662,480,370

Clients

543

28% high-net worth

Advisors

6

of 9 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

91

High

Average account size

$1,220,038

About

Probity Advisors, Inc. provides discretionary portfolio management, financial planning, annuity allocation services, consulting, and retirement plan advisory to individuals (including high‑net‑worth clients), pension and profit‑sharing plans, charitable organizations, and corporations. The firm manages client accounts through several in‑house platforms and also offers standalone consulting and financial planning engagements.

The firm’s investment approach combines active stock selection and fixed‑income management with ETF‑based tactical allocation and quantitative rebalancing, tailoring portfolios to clients’ stated objectives, tax considerations, time horizons, and risk tolerances. Probity uses a mix of fundamental, technical, quantitative and cyclical analysis, may employ options strategies for hedging or income, and conducts periodic account reviews with quarterly reporting and online performance access.

Distinctive features disclosed in the brochure include a weekly client commentary and periodic white papers distributed to clients and other contacts, and the provision of participant education as part of its retirement plan services. Probity also owns a majority interest in an affiliated registered adviser (WSA Affiliates, LLC), discloses referral arrangements with that affiliate, and its principals have related business activities (including an insurance agency and a technology services company) that are disclosed and managed for potential conflicts.

Client services

Financial planning Portfolio management Pension consulting Newsletters or periodicals Educational seminars or workshops

Expertise

Annuities Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies Active portfolio management Tax-loss harvesting

Fee options

Percentage

$0 - $99,999: Advantage: 1.22%; Tactical Allocation: 1.00%; Diversified Income: 1.22%; Fixed Income: 0.5% $100,000 - $249,999: Advantage: 1.22%; Tactical Allocation: 0.90%; Diversified Income: 1.22%; Fixed Income: 0.5% $250,000 - $499,999: Advantage: 1.22%; Tactical Allocation: 0.85%; Diversified Income: 1.22%; Fixed Income: 0.5% $500,000 - $999,999: Advantage: 1.14%; Tactical Allocation: 0.80%; Diversified Income: 1.14%; Fixed Income: 0.5% $1,000,000+: Advantage: 1.05%; Tactical Allocation: 0.75%; Diversified Income: 1.05%; Fixed Income: 0.5%

Project-based

$100 to $250 per hour for Financial Planning and Consulting Services

Other

Account minimum: Varies by platform, ranging from $0 to $250,000 depending on the service Minimum fee: Minimum annual fee of $100 Fee-only: Financial Planning and Consulting Services charged hourly at $100 to $250 per hour

Main office location

Probity Advisors, Inc.

10000 N. Central Expressway, Suite 1326

Dallas TX 75231, United States

Number of offices

1

Most active in

Arkansas · California · Colorado · Florida · Kansas · Massachusetts · Nebraska · New York · Oklahoma · South Carolina · Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Porter O

ChFC®, Series 63, Series 65

Dallas, TX

Probity Advisors, Inc.

Porter Ozanne is a financial advisor with Probity Advisors, Inc. in Dallas, TX, holding the ChFC® designation and Series 63 and 65 licenses. He has 25 years of industry experience and has been affiliated with Probity Advisors since 2002. Ozanne is also the sole owner of a life insurance agency and serves as Vice President and 50% owner of FA Holdings, Inc., a technology services company supporting Probity Advisors. Probity Advisors, Inc. provides discretionary investment supervisory services, financial planning, and retirement-plan advisory to individuals, pension plans, charitable organizations, and businesses. The firm employs a range of actively managed and quantitatively rebalanced strategies, offering clients regular performance reports and educational resources.

Annuities Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies Active portfolio management Tax-loss harvesting
user avatar

Marshall O

CFP®, Series 66

Dallas, TX

Probity Advisors, Inc.

Marshall Ozanne is a CFP® professional with 22 years of industry experience. He is currently with WSA Affiliates, LLC and has prior experience at Woodbury Financial, where he worked for 18 years. Outside of his advisory role, Ozanne is president of Ozanne Financial Services, LLC, which provides insurance product sales and consulting services to RIAs. WSA Affiliates, LLC serves individual and high-net-worth clients through advisory referral services and financial planning. The firm connects clients with third-party investment managers and other professionals, conducting due diligence on recommended advisers but generally not managing assets directly.

Annuities Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies Active portfolio management Tax-loss harvesting
user avatar

Adam B

CFP®, CFA®, Series 66

Dallas, TX

Probity Advisors, Inc.

Adam Bronson is a CFP®, CFA®, and holds a Series 66 license, with 21 years of industry experience. He has been with Probity Advisors, Inc. in Dallas, TX since 2003. Probity Advisors, Inc. provides discretionary investment supervisory services, financial planning, and retirement-plan advisory to individuals, pension plans, charitable organizations, and businesses. The firm employs both active management and quantitative strategies across multiple asset classes and offers fiduciary consulting and participant education as part of its service model.

Annuities Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies Active portfolio management Tax-loss harvesting
user avatar

Christopher S

CFA®, Series 66

Dallas, TX

Probity Advisors, Inc.

Christopher Sorrow is a CFA® charterholder and holds a Series 66 license with 23 years of industry experience. He has worked at Probity Advisors, Inc. since 2002 and is also involved with FA Holdings, Inc., a technology services company providing data analytics and integration services to Probity Advisors. Additionally, he serves as secretary for WSA Affiliates, LLC. Probity Advisors, Inc. offers discretionary investment supervisory services, financial planning, and retirement-plan advisory to individuals, pension plans, charitable organizations, and businesses. The firm employs multiple investment platforms and combines fundamental, technical, quantitative, and qualitative analysis to manage client portfolios actively and through dynamic rebalancing.

Annuities Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies Active portfolio management Tax-loss harvesting
user avatar

Phillip M

Series 65

Dallas, TX

Probity Advisors, Inc.

Phillip Maxwell is a financial advisor at Probity Advisors, Inc. in Dallas, TX, holding a Series 65 designation with two years of industry experience. Prior to joining Probity Advisors, he was self-employed and has experience working with religious organizations and a seminary. Probity Advisors, Inc. provides discretionary investment supervisory services, financial planning, and retirement-plan advisory to individuals, pension plans, charitable organizations, and businesses. The firm utilizes a combination of fundamental, technical, quantitative, and qualitative analysis to manage actively and dynamically rebalanced portfolios tailored to clients’ objectives and risk tolerance.

Annuities Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies Active portfolio management Tax-loss harvesting
user avatar

Marcus M

CFP®, Series 63, Series 65

Dallas, TX

Probity Advisors, Inc.

Marcus Magers is a CFP® professional with 24 years of experience in the financial services industry. He has been with Probity Advisors, Inc. since 2012 and previously worked at Forest Securities, Inc. from 2015 to 2017. Marcus holds Series 63 and Series 65 licenses. Probity Advisors, Inc. provides discretionary investment supervisory services, financial planning, annuity allocation, and retirement-plan advisory to individuals, including high-net-worth clients, as well as pension and profit-sharing plans, charitable organizations, and businesses. The firm employs a variety of actively managed and dynamically rebalanced strategies guided by client objectives, risk tolerance, and tax considerations.

Annuities Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies Active portfolio management Tax-loss harvesting
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