ProActive Advisors, LLC logo

ProActive Advisors, LLC

Updated today

Client assets under management

$56,800,715

Clients

68

31% high-net worth

Advisors

2

of 4 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

34

Low

Average account size

$835,305

About

ProActive Advisors provides fiduciary financial planning and ongoing investment management for individuals, families, private trusts, small-business owners, retirement plans, and companies. The firm manages roughly $56.8 million across a modest client base of under 100 relationships.

The investment process is built around a proprietary "360Portfolios" methodology with five model portfolio types that target distinct reward‑for‑risk return ranges and combine a top‑down assessment of market health with bottom‑up security selection. Portfolios are actively managed with flexible, tactical asset allocation, concentrated position sizing, and the selective use of options, inverse and leveraged ETFs, occasional leverage, and long/short positions rather than routine rebalancing.

Notable distinctions include formal adoption of software integrations and artificial intelligence to help define client objectives, evaluate market indicators, and support risk monitoring, with promises to back‑test and run strategies live with firm capital prior to broad deployment. The firm also documents an operational stance that relies on custodians for API cybersecurity while retaining account access in practice, and it elects not to vote client proxies — practices that differ from many peers.

Client services

Financial planning Portfolio management Pension consulting
Retirement planning & asset allocation services

Expertise

Active portfolio management Options & derivatives strategies Concentrated stock management Real estate investing

Occupation focus

Founder/Business Owner Retired

Fee options

Fixed

Project fees quoted in advance for specialized planning and business consulting services

Percentage

$0 - $999,999: 1.25% $1,000,000 - $2,499,999: 1.00% $2,500,000 - $4,999,999: 0.85% $5,000,000+: Negotiable ('Let's Talk')

Project-based

$250 per hour for financial planning and consulting services

Main office location

ProActive Advisors, LLC

836 Euclid Ave., Suite 306

Lexington KY 40502, United States

Number of offices

1

Most active in

Kentucky · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

John Y

Series 65

Lexington, KY

ProActive Advisors, LLC

John York is a financial advisor at ProActive Advisors, LLC in Lexington, KY, holding a Series 65 designation with five years of industry experience. Prior to joining ProActive Advisors in 2020, he worked at the University of Kentucky and engaged in other business activities including managing family-owned real estate. ProActive Advisors is a small, owner-operated firm serving individuals, families, trusts, small business owners, and retirement plans. The firm employs a proprietary "360Portfolios" methodology with a flexible, unconstrained investment approach that combines top-down and bottom-up analysis, emphasizing tactical asset allocation and risk management.

Active portfolio management Options & derivatives strategies Concentrated stock management Real estate investing Founder/Business Owner Retired
user avatar

Lawrence Y

Series 63, Series 65

Lexington, KY

ProActive Advisors, LLC

Lawrence York is a financial advisor at ProActive Advisors, LLC in Lexington, KY, holding Series 63 and Series 65 licenses with 37 years of industry experience. He has been with ProActive Advisors since 2008. Outside of his advisory role, Mr. York has equity interests in several limited liability companies, including a substance abuse treatment clinic and a business consulting firm that provides financial management services to his private investments. ProActive Advisors is a small, owner-operated firm serving individuals, families, trusts, small business owners, and retirement plans. The firm employs a proprietary "360Portfolios" methodology with a flexible, unconstrained investment approach that combines top-down and bottom-up analysis and emphasizes tactical asset allocation and risk management.

Active portfolio management Options & derivatives strategies Concentrated stock management Real estate investing Founder/Business Owner Retired
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