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Private Portfolios, Inc.

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Client assets under management

$290,137,674

Clients

259

32% high-net worth

Advisors

2

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

130

Very High

Average account size

$1,120,223

About

Private Portfolios provides investment advisory and financial planning services primarily to individual clients, including high-net-worth individuals, as well as trusts, estates and retirement plans. The firm manages roughly $293 million on a discretionary basis and also offers standalone planning and consultation engagements.

The firm implements individualized, long‑term oriented portfolios built largely from mutual funds, ETFs and equities, matching asset allocation and risk parameters to each client and accommodating special situations such as low‑basis stock, stock options or legacy holdings. Investment management is delivered through a wrap‑fee Wealth Management Platform sponsored by an affiliated adviser, with portfolio implementation and trade execution routed through the firm’s broker/dealer arrangements and an emphasis on institutional share classes where available.

Private Portfolios is notable among peers for operating as a sponsor/participant in a wrap‑fee program while also running an educational offering — the Second Saturday Divorce Workshops — that covers financial aspects of divorce in a multi‑disciplinary format. Advisors are dually registered and licensed to offer commission products and insurance in their separate capacities (with approximately limited time spent on commission business), and clients using the firm’s platform are asked to open accounts through the firm’s broker/dealer arrangement; the firm generally recommends a $500,000 account threshold for its Wealth Management Platform.

Client services

Financial planning Portfolio management Educational seminars or workshops

Expertise

Divorce financial planning

Fee options

Percentage

$0 - $1,000,000: 1.18% annually $1,000,001 - $2,000,000: 0.90% annually $2,000,001 - $5,000,000: 0.55% annually $5,000,001+: 0.45% annually (negotiable above $5,000,001)

Commissions

Advisor representatives earn commissions on securities and insurance sales through Osaic Wealth and insurance activities

Project-based

Financial planning services charged at $325 per hour

Other

Account minimum: $500,000 Minimum fee: $650 minimum for financial planning services Fee-only: Financial planning charged at $325 per hour

Main office location

Private Portfolios, Inc.

424 North San Mateo Drive, Suite 200

San Mateo CA 94401-2491, United States

Number of offices

1

Most active in

California · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Daniel B

Series 63, Series 66

San Mateo, CA

Private Portfolios, Inc.

Daniel Binn is a financial advisor at Private Portfolios, Inc. in San Mateo, CA, holding Series 63 and Series 66 licenses with 32 years of industry experience. He has been with Private Portfolios since 2000 and previously worked at Securities America, Inc. He is also licensed as an insurance agent, with experience in variable annuities and indexed annuities. Private Portfolios provides investment advisory and financial planning services primarily to individual clients, including high-net-worth individuals, as well as trusts, estates, and retirement plans. The firm manages discretionary portfolios focused on long-term, individualized asset allocation using mutual funds, ETFs, and equities, and operates a wrap-fee wealth management platform.

Divorce financial planning
user avatar

Mark F

CFP®, Series 66

San Mateo, CA

Private Portfolios, Inc.

Mark Flowers is a CFP® and holds a Series 66 license with 15 years of industry experience. He has been with Private Portfolios, Inc. since 2012 and previously worked at Securities America, Inc. He participates in a local networking group focused on divorce-related topics and leads regional nonprofit workshops offering financial planning education related to divorce. He also operates a sole proprietorship providing financial analysis and consulting services for clients undergoing divorce. Private Portfolios, Inc. provides investment advisory and financial planning services primarily to individuals, including high-net-worth clients, as well as trusts, estates, and retirement plans. The firm manages discretionary portfolios using mutual funds, ETFs, and equities tailored to client risk profiles and special circumstances, and operates a wrap-fee Wealth Management Platform alongside educational programs such as divorce financial workshops.

Divorce financial planning
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