Private Counsel Group, Ltd.

Private Counsel Group, Ltd. provides investment advisory, financial planning, and consulting services to individuals, high‑net‑worth clients, trusts, estates, and employer‑sponsored retirement plans, managing roughly $116 million for about 63 clients with a three‑advisor team. Services include ongoing portfolio management (both discretionary and non‑discretionary), referrals to third‑party money managers, retirement‑plan advisory under ERISA 3(21), participant education, and advice on non‑custodial holdings such as annuities.

The firm follows a long‑term, “less is more” investment philosophy, building diversified, top‑down thematic portfolios that emphasize ETFs, mutual funds, equities, and fixed income and tailoring investment plans around written client profiles. While PCG can accept discretionary authority, its stated process and current asset breakdown indicate that client accounts are typically managed on a non‑discretionary basis, meaning recommendations generally require client approval before trades are executed.

Distinctive aspects relative to peers include the predominance of non‑discretionary AUM and that its investment adviser representatives may act as appointed insurance agents and receive commissions for insurance products, a dual role the brochure discloses along with related conflict‑of‑interest mitigations and the client’s right to accept or decline insurance recommendations. Additional notable features are the firm’s recent SEC registration (February 2026), coordination with clients’ other advisors, and explicit advising on employer‑plan and annuity assets that are not maintained at the primary custodian.