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Priority Financial Partners

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Client assets under management

$100,438,619

Clients

80

55% high-net-worth

Advisors

2

of 4 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

40

Typical

Average account size

$1,255,483

About

Priority Financial Partners serves individual and high‑net‑worth clients through a two‑advisor team that manages roughly $100 million across about 80 client relationships. The firm offers comprehensive financial planning and ongoing investment management as its core services, and also provides project‑based and hourly planning engagements for specific needs.

The firm’s investment approach is passive and asset‑class based, using low‑cost mutual funds and ETFs to construct diversified allocations tailored to each client’s risk tolerance and goals, with regular monitoring and annual plan reviews. Financial planning is integrated into the advisory relationship, and the firm documents IRA rollover comparisons and other fiduciary analyses when recommending retirement account decisions.

Distinctive features include a small advisory team with professional credentials (both advisors are CFP certificants and one holds a Ph.D.), resulting in a relatively low client‑to‑advisor ratio compared with many peers. The firm discloses a formal minimum advisory arrangement and a specific policy on digital assets—characterizing them as speculative and limiting exposure—while clients retain responsibility for proxy voting.

Client services

Financial planning Portfolio management

Expertise

College savings (529s, UTMA, etc.) Cash flow / budgeting General estate planning guidance General retirement planning General tax planning

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Fee options

Fixed

One-time initial fee ranging from $2,500 to $5,000 based on complexity.

Percentage

$0 - $750,000: 1.40% $750,001 - $2,000,000: 0.95% $2,000,001 - $3,000,000: 0.75% $3,000,001 - $5,000,000: 0.45% $5,000,001 - $10,000,000: 0.35% $10,000,001+: 0.25%

Project-based

$375/hour for financial planning.

Other

Account minimum: $750,000 Minimum fee: Minimum annual advisory fee of $10,500 ($875 per month) applies to all client relationships. Fee-only: Hourly financial planning at $375/hour.

Main office location

Priority Financial Partners

1309 E. 3 Rd Ave, Unit 112

Durango CO 81301, United States

Number of offices

2

Most active in

Colorado · Iowa · Kansas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Derek L

CFP®, Series 63

Manhattan, KS

Priority Financial Partners

Derek Lawson is a CFP® with nine years of experience at Priority Financial Partners in Manhattan, KS. He has held academic positions at Kansas State University since 2015, currently serving as an assistant professor teaching CFP Board Core Content classes and conducting research. Prior to his current role, he also worked at Texas Tech University. Priority Financial Partners is a small advisory firm serving individual and high-net-worth clients with comprehensive financial planning and investment management. The firm employs a passive, asset-class-based investment approach, focusing on diversified, cost-efficient portfolios tailored to client risk profiles.

College savings (529s, UTMA, etc.) Cash flow / budgeting General estate planning guidance General retirement planning General tax planning
user avatar

Trent P

CFP®, Series 65

Durango, CO

Priority Financial Partners

Trent Porter is a CFP® and holds a Series 65 license with 16 years of experience in financial advising. He has been with Priority Financial Planning, LLC since 2012. Priority Financial Partners is a small advisory firm serving individual and high-net-worth clients with comprehensive financial planning and investment management. The firm employs a passive, asset-class-based investment approach, focusing on diversified, cost-efficient portfolios tailored to client risk profiles.

College savings (529s, UTMA, etc.) Cash flow / budgeting General estate planning guidance General retirement planning General tax planning
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