Principled Advisors, Inc.
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$15,000,000
This total excludes 40 entity clients. Entities are clients such as corporations, partnerships, or trusts.
Clients
110
5% high-net worth
Advisors
1
of 1 employees
Firm type
Independent
1 advisor
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
110
Very HighAverage account size
$136,364
About
Principled Advisors, Inc. provides advisory services to corporate pension and profit-sharing plans as well as to individual and high‑net‑worth clients. Its primary line of business is assisting plan sponsors with establishing and maintaining qualified retirement plans, and it also offers portfolio management and ongoing monitoring for individual accounts.
For retirement‑plan engagements the firm performs investment analysis, plan design, provider benchmarking, investment selection, fiduciary compliance and participant communication and education while plan investments remain self‑directed by participants. The firm generally acts in a non‑discretionary capacity for client accounts and relies on third‑party analytical tools such as fi360, Morningstar and Zephyr to inform recommendations and monitoring.
Principled maintains an affiliation with a FINRA‑member broker/dealer and its management personnel hold both registered representative and investment‑adviser registrations, a combination that is uncommon among independent peers. The firm emphasizes pension consulting and holds retirement‑focused credentials (Accredited Investment Fiduciary and Chartered Retirement Plans Specialist), reflecting a specialized focus on plan‑level fiduciary matters rather than primarily discretionary portfolio management.
Client services
Portfolio management
Pension consulting
Selection of other advisers
Expertise
Retirement plans for business owners (SEP, solo 401k)
Occupation focus
Founder/Business Owner
Fee options
Fixed fees occasionally charged for specified one-time services, negotiated case-by-case
$0 - $1,000,000: 1% $1,000,001 - $5,000,000: 0.75% $5,000,001+: 0.50% $0 - $10,000,000: 0.50% $10,000,001 - $20,000,000: 0.35% $20,000,001 - $50,000,000: 0.25% $50,000,001+: 0.15%
Fee-only: Fixed fees for specified one-time services, payable within 30 days of agreement
Main office location
Principled Advisors, Inc.
Naples FL, United States
Number of offices
2
Most active in
Principled Advisors, Inc. has reported serving >5 clients in these states in the last 12 months.
Florida · New Jersey · New York · Texas
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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